顾客中心化

彼得·法德

评分 6.1分

《沃顿管理精要:顾客中心化》内容简介：并非所有的顾客都是上帝，更不可一视同仁。虽然，我们常常会说顾客是上帝，但是并不是所有的顾客都应该得到一致的平等对待。在顾客中心化的时代，顾客中有优质顾客，也有我们可以视为普通民众的一般顾客。 著名学者、行为数据专家彼得•费德在《顾客中心化》的论述中颠覆了我们一些最基础的认知，帮助我们如何将对待顾客的新思维与商业的未来结合起来。这将帮助我们改进衡量顾客的指标，并

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Raja Rajamannar

评分 0.0分

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with un

Effective e-mail Marketing

Lewis, Herschell Gordon

评分 0.0分

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e

The Secrets of Word-of-mouth Marketing

Silverman, George

评分 0.0分

"In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. T