Getting Everything You Can Out of All You've Got

Jay Abraham

出版时间

2001-10-12

ISBN

9780312284541

评分

★★★★★
书籍介绍
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage? This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
精彩摘录
  • "第一部 挖掘销售机会的九条法则 第一章 你的发展计划 ——你要去哪里:对计划的审查 你曾想过有多少种办法,可以增加公司的业务量呢?一百种?两百种?还是五百种?光想想从哪里开始就够烦人了。但好消息是:只有三种增加生意的方法: 1.增加客户数目。 2.增加每一客户单笔生意平均交易量。 3.增加客户回头交易数目。 只有这三种。只专注这三个项目,那么你的工作就少多了,且容易多了。 我报以微笑,并且向他们解释,只要业务员在保持现有客户的基础上,每次再开发一个新客户,并把所赚的第一笔交易利润完全归业务员所有,他们就会以比现在多十倍的干劲开发新客户;而每次他们带进一个新客户,不但可以多得200美元的报酬,同"
  • "第六章 远超对手 ——如何发展独特的销售技巧 你如何选择一个独特卖点?首先,你必须确认在你的市场中还有哪些尚未满足的需求,例如: ●有很多的选择。 ●折扣很多。 ●提供意见及协助。 ●方便(如地理位置、货源充足、递送迅捷)。 ●最高级的产品及服务。 ●快捷服务。 ●超越基本面的服务。 ●比正常范围更多、更长的保证或担保。 ●其他明显的好处。 重点是关注一个尚未满足的需求或缺口,而你对客户的承诺会把它填满。你甚至可以建立一个包含多种需求的混合式的独特卖点。在确定一个独特卖点前,需先确定它可经由你的组织付诸实施。你和幕僚们必须保持高水准的服务品质。 如果你的独特卖点是提供“立即可用”或“总有存货”"
  • "Clients don't buy products or services. They buy end results."
  • "1. What initially got me started in my business or career (what motivation, occurrence, etc.)? 2. When I first started, where did my clients or promotions progress come from (what process, method, or action did I use)? 3 Why did clients originally buy from me (or buy me)? 4. Why do clients buy from "
用户评论
本来以为Lean Startup的Test everything观点很新颖,没想到这位老兄这么早就提出来了, 而且还只是一小部分,细想还是创业者都是半路出家,摸着石头过河得出得经验。
首先这本书的名字,物以至用,我是非常认可的,发挥全部的价值。但其实书里面并不是这个概念,而是如果将客户需求放在第一位,在这一点和我完全匹配后,里面的很多具体的方法,还是很有启发的。
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