This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. Fo

Netnography

'In this brilliant new edition, Andy Field has introduced important new introductory material on statistics that the student will need and was missing at least in the first edition. This book is th

Discovering Statistics Using SPSS

Now available in English for the first time, Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in

The Consumer Society

In recent years 'culture' has become a central concern in a wide range of fields and disciplines. This book introduces the main substantive and theoretical strands of this 'turn to culture' through

Doing Cultural Studies

This panoramic analysis of the condition of Western societies has been hailed as a classic. This first English edition has taken its place as a core text of contemporary sociology alongside earlier