'In this brilliant new edition, Andy Field has introduced important new introductory material on statistics that the student will need and was missing at least in the first edition. This book is the best blend that I know of a textbook in statistics and a manual on SPSS. It is a balanced composite of both topics, using SPSS to illustrate important statistical material and, through graphics, to make visible important approaches to data analysis. There are many places in the book where I had to laugh, and that's saying a lot for a book on statistics. His excellent style engages the reader and makes reading about statistics fun' - David C Howell, Professor Emeritus, University of Vermont, USA. This award-winning text, now fully updated with SPSS Statistics, is the only book on statistics that you will need! Fully revised and restructured, this new edition is even more accessible as it now takes students through from introductory to advanced level concepts, all the while grounding knowledge through the use of SPSS Statistics. Andy Field's humorous and self-deprecating style and the book's host of characters make the journey entertaining as well as educational. While still providing a very comprehensive collection of statistical methods, tests and procedures, and packed with examples and self-assessment tests to reinforce knowledge, the new edition now also offers: a more gentle introduction to basic-level concepts and methods for beginners; new textbook features to make the book more user-friendly for those learning about more advanced concepts, encouraging 'critical thinking'; a brand new, full-colour design, making it easy for students to navigate between topics, and to understand how to use the latest version of SPSS Statistics; both 'real world' (the bizarre and the wonderful) and invented examples that illustrate the concepts and make the techniques come alive for students; an additional chapter on multilevel modelling for advanced-level students; and, reinforced binding to make the book easier to handle at a computer workstation. The book also includes access to a brand new and improved companion Website, bursting with features including: animated 'SPSS walk-through' videos clearly demonstrating how to use the latest SPSS Statistics modules; self-marking multiple choice questions; data sets for psychology, business and management and health sciences; a flash-card glossary for testing knowledge of key concepts; and, access to support material from SAGE study skills books. Statistics lecturers are also provided with a whole range of resources and teaching aids, including: the test bank; over 300 multiple-choice questions ready to upload to WebCT, Blackboard or other virtual learning environments; charts and diagrams in electronic format for inclusion in lecture slides; and, PowerPoint slides written by the author to accompany chapters of the text.
- 本书将统计学原理与SPSS软件操作深度融合，不仅讲解统计概念，更提供详细的软件操作步骤和结果解读指南，帮助读者直接掌握数据分析技能，是罕见的兼具理论深度与实操价值的教材。
- 作者以幽默风趣、甚至略带荒诞的叙事风格著称，书中穿插大量个人生活趣事、吐槽和夸张比喻，极大降低了统计学枯燥感，使阅读过程充满娱乐性，被读者戏称为‘披着统计学外衣的自传体小说’。
- 内容涵盖从基础描述统计到高级推断统计的完整体系，包括假设检验、方差分析、回归分析及因子分析等，并强调效应量、置信区间及统计功效等现代统计理念，符合当前学术规范对严谨性的要求。
- 心理学、社会学、教育学等社会科学领域的本科生及研究生，尤其是需要完成毕业论文或课程作业，且缺乏统计学基础、急需掌握SPSS软件操作以进行数据分析的学生群体。
- 对传统枯燥统计教材感到畏惧或厌烦的读者，希望以轻松、非正式的方式理解统计逻辑，同时需要一本能够手把手指导软件操作、避免陷入复杂数学推导的实用型工具书。
- 从事市场调研、用户研究或数据分析工作的初级从业者，需要快速学习如何规范地汇报统计结果、理解统计指标含义，并能够识别和纠正常见统计误用的人群。
- 本书篇幅极厚且语言啰嗦，包含大量与核心知识无关的个人吐槽和废话，建议读者保持耐心，学会快速跳过无关内容，直接定位到具体的统计方法章节和SPSS操作步骤，避免被冗余信息干扰学习进度。
- 书中统计理论讲解较为浅显，侧重应用而非数学推导，若需深入理解算法原理或进行高级编程实现，需配合其他专业数学教材；但作为入门和实操指南，其案例清晰，适合零基础读者建立统计直觉。
- 请注意书中使用的SPSS版本可能与当前最新软件界面存在差异，但核心统计逻辑和操作原理不变；阅读时若遇到界面不符，应关注其背后的统计思想而非死记硬背按钮位置，必要时参考官方最新文档。
- 尽管作者话多、内容冗长且被部分读者批评‘废话连篇’，但该书被广泛公认为SPSS入门最佳教材，其幽默风格有效缓解了学习焦虑，帮助无数零基础学生顺利完成论文数据分析，具有不可替代的实用价值。
- 读者普遍认为该书在统计概念解释上清晰易懂，尤其擅长通过生动案例和图形化展示让抽象概念可视化，虽然数学要求极低，但在规范统计报告撰写和结果解读方面提供了极具价值的指导。
- 该书因体积巨大常被调侃为‘健身器材’或‘防身武器’，但其内容质量获得高度认可，被视为统计学习路上的‘救命稻草’，许多读者表示虽嫌弃其啰嗦，但在遇到具体问题时仍会反复查阅此书。
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
- "Research looked at emotional reactions to infidelity and found that men get homicidal and suicidal and women feel undesirable and insecure (Shackelford, LeBlanc, & Drass, 2000)."
- "我看见的人生前景，就和今天的天气一样，风雨欲来，一片迷茫。 这种迷茫，是前不着村，后不着店的那种迷茫，我手捧着大龄未婚女青年的金字招牌，就这么站在这片属于我的荒郊野外，如果真是狂风骤雨席卷而来，手中的牌子一定不能拿来当雨伞。 我知道，市面上的好青年还有很多，一定有一个人，幽默而不做作，温柔而不咸湿，相貌不用多端庄，但随便一笑，便能击中我心房。茫茫人海活跃着这么多的怪胎，难道还容不下这样一个人存在？ 我想努力安慰自己，黄小仙儿，前途还是光明的，重出江湖吧，就算屡战屡败，补个妆换身儿衣裳重新站起来，一直战斗到这个人出现，这才是大龄女青年独有的豁达心态。 但我很快又转念一想，如果我这位命定的先生，和"
- "The reason why some people think that certain statistical tests allow causal inferences is because historically certain test (e.g. ANOVA, t-test, etc.) have been used to analyse experimental research, whereas others (e.g. regression, correlation) have been used to analyse correlational research (Cro"
- "In a normal distribution the values of skew and kurtosis are 0 (i.e. the tails of the distribution are as they should be). If a distribution has values of skew or kurtosis above or below 0 then this indicates a deviation from normal"
- "The standard deviation of sample means is known as the standard error of the mean (SE)"
- "A confidence interval for the mean is a range of scores constructed such that the population mean will fall within this range in 95% of samples. The confidence interval is not an interval within which we are 95% confident that the population mean will fall."
- "Fisher (1925/1991) (Figure 2.9) describes an experiment designed to test a claim by a woman that she could determine, by tasting a cup of tea, whether the milk or the tea was added first to the cup. what about if we complicated things by having six cups? There are 20 orders in which these cups can b"
- "test statistic = variance explained by the model / variance not explained by the model = effect / error The reason why this ratio is so useful is intuitive really: if our model is good then we'd expect it to be able to explain more variance than it can't explain. In this case, the test statistic wil"
