Kozinets is a globally recognized expert on social media, marketing, branding and innovation.
Netnography
Robert V Kozinets
评分 7.5分
This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For t
Qualitative Consumer and Marketing Research. Robert V. Kozinets, Eileen Fischer, Russell W. Belk
Kozinets, Robert V.; Belk, Russell W.;
评分 暂无
