A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them.
B & W photographs and illustrations throughout.
"Today, in the developing field of cognitive science, two different views are emerging. The traditional view considers thought to be ratio- nal, logical, and orderly; this approach uses mathematical logic as the scientific means to explain thought. Adherents of this approach have pioneered the develo"
用户评论
A product easy to use doesn't mean the product is simple. Effortlessness is only on users' side. On designers' side, there is always a complex, even revolutionary system underlying a great product. Designing affordance is obvious, but designing constrains is never easy. A proper mapping means users can transfer old knowledge into new scenarios...