书籍介绍
他是美国有线电视业的[成吉思汗]；他是信息时代未被称颂过的最伟大的商业巨人之一
美国有线电视业教父，一个真正的商业奇才
约翰・马龙的故事算得上是典型的美国企业家的创业神话，他创造的商业奇迹一点都不亚于托马斯・沃森父子、杰克・韦尔奇、郭士纳、迈克尔・戴尔、比尔・盖茨等等这样的商业伟人。
作者通过生动真实的细节刻画和富于文采的描述，将马龙的精彩人生和美国电视行业的发展历程完美地结合了起来，使本书成为商业经验、行业历史以及优秀传记的统一体。阅读本书，企业界人士可以学习约翰・马龙这位商业奇才几十年令人惊叹的人生道路、出神入化的商业技巧、令人目眩神迷的并购内幕、云遮雾罩的财务手法；传媒业人士可以全盘掌握美国电视业的发展脉络，以及行业现状及未来趋势的宏大图景；普通读者可以从约翰・马龙强在的人格魅力和不屈不挠的意志中获得前进的力量。
马克・罗比乔克斯，1989年至2001年间任《华尔街日报》记者，现任该报编辑。作为媒介研究中心的前会员，在他从业的12年中，有6年的时间是在集中关注美国有线电视产业的发展。目前马克・罗比乔克斯居住于纽约市的布鲁克林区。
AI导读
核心看点
- 揭秘美国有线电视教父马龙的商业传奇与并购内幕
- 解析TCI从濒临破产到市值飙升数千倍的资本运作
- 展现信息时代商业巨人的财务技巧与行业博弈
适合谁读
- 对商业史、传媒行业及资本运作感兴趣的读者
- 希望学习企业并购、现金流管理及战略规划的创业者
- 关注美国商业发展脉络及企业家精神的普通大众
读前提醒
- 书中涉及大量财务术语与并购案例，需耐心阅读
- 建议结合美国有线电视行业发展背景进行理解
- 关注作者如何通过细节刻画展现马龙的商业智慧
读者共识
- 传记文笔平实生动，兼具商业干货与阅读快感
- 马龙展现出的强悍意志与财技令人叹为观止
- 虽部分情节尔虞我诈，但深刻揭示了商业丛林法则
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
精彩摘录
- "Cable operators could gradually write off the cost of their systems over a number of years, allowing them to reduce the leftover profits they reported as earnings and thereby sheltering a healthy flow of cash from taxation. And once they had written off most of the value of a cable system’s assets, "
- "Cable TV systems, to every new owner’s delight, generated bundles of cash from installation charges, $100 to $300 a customer in the 1970s, and monthly services fees of $5 to $20. Most of the money was plowed back into the companies, with hardly anything going to pay dividends to shareholders. This h"
- "When Malone walked into the office that first day, the receptionist directed him to his new desk, built for two employees. The other McKinsey executive, Louis V. Gerstner, Jr., who, 25 years later, would rescue IBM, was away,"
- "How would you fix it? Over time, Malone found that if he interviewed 30 people or so and listened intently, themes would emerge. The best ideas were sometimes hidden, or they were lost on senior executives. By laying the patterns bare, studying in detail the disparate parts—not unlike disassembling "
- "Once TCI had finished writing down the value of its assets to shelter cash flow from taxes, it would have to begin paying income taxes and keep on paying interest, and there would be nothing left to fund growth. It needed to keep expanding, no matter what, buying up new cable companies to start the "
- "in corporate valuations—the true value of cash flow, defined as operating earnings before interest, depreciation, and taxes. Through a combination of logic, jawboning, and sheer force of presence, Malone persuaded Wall Street to take a second look at the cable industry, long shunned because of its n"
- "He demanded that cable networks either allow TCI to invest in them directly, or they had to give TCI deep discounts on price since TCI bought in bulk. In return for most-favored-nation-status on price, TCI gave any programmer immediate access to nearly one-fifth of all U.S. subscribers in a single s"
- "From the low point that TCI stock had hit in late 1974, a year after Malone joined the company, up to the summer of 1989, TCI shares had posted a stunning rise of 55,000 percent. Hell, the payoff actually ran to 91,000 percent, from a low of $1 to $913, if investors held on to every stock that TCI h"
作者简介
马克・罗比乔克斯，1989年至2001年间任《华尔街日报》记者，现任该报编辑。作为媒介研究中心的前会员，在他从业的12年中，有6年的时间是在集中关注美国有线电视产业的发展。目前马克・罗比乔克斯居住于纽约市的布鲁克林区。
目录
用户评论
有线电视是个好行业，虽然看起来很low，但掌握了管道和终端，稳定的现金流，快速增长，避税的好处，让它值得投资。
常常在想，这些在每一个在市场里摸爬滚打的人种，不停重复的经历与逻辑，到底在历史的长河中发生过多少次呢，成功者有更多的机会被记述。坚韧而不屈，冒险又不止于冒险的探索和运营，是企业家的样子，与无线斗，与有线斗，与互联网斗，与卫星斗。从Malone到Wood，和短视频斗。
成功人士都是这样的吧
“在阿美利加，契约、信用、交情、甚至法律和国家政策，一切都有它自己的价格，也就是背叛成本。这里不是一个他们标榜的法制或者商业信用第一的国度，只要超过他们心里的那个背叛成本，这里就会变成一个丛林，艺人、律师、会计师、经理人、政客、甚至大统领，他们从衣冠楚楚的绅士化身为完全遵循丛林法则的野兽只需要很短的时间。”“一桩生意，你出于好意和长远交往的期望让了笔大利，他们不会感谢你的，他们会去感谢上帝，赐给了他们一个愚蠢的笨蛋。你因为不在意和表达友善而让了笔小利，他们也不会感谢你，他们会认为是靠自己的聪明才智和手段得到了自己应得的东西，实现了所谓个人奋斗的米国梦。你必须每一刻都像一个拳击手一样站在他们面前，不放过他们每一个失误，以击倒对方为目标拼尽全力，或许才能得到一点点尊重，也只是一点。”—齐可休
和无线搏斗，和有线搏斗，和互联网搏斗，和卫星搏斗。Remember, just take the money and walk away.
故事延续至今主人公已经从Malone变成了Wood，看Roku最新的财报难怪有人传言会卖给微软，都是在按照历史下注。故事还在继续，牛仔加油
资本的化身
沧海遗珠
收藏