书籍介绍
论个人魅力，他可能不及GE的韦尔
AI导读
核心看点
- 维亚康姆总裁雷石东的自传，展现传媒帝国崛起历程
- 强调内容即核心资产，从渠道商成功转型为内容巨头
- 揭示成功源于对失败的反思，而非简单的成功叠加
适合谁读
- 传媒行业从业者及对文化产业并购感兴趣的管理者
- 渴望从传奇人物奋斗史中汲取激情与动力的读者
- 关注商业战略、内容价值及企业并购案例的学者
读前提醒
- 需结合美国传媒发展史背景，理解其商业决策逻辑
- 书中部分管理风格与家庭观念可能引发争议，需辩证看待
- 重点关注其从电影院线到内容产业的战略转型思路
读者共识
- 作者展现出的好胜心与激情极具感染力，令人振奋
- 虽被部分读者视为鸡汤，但商业洞察与实战经验宝贵
- 坦诚的笔风与不服输的精神，使其成为经典励志读物
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
精彩摘录
- "All the Wall Street analysts attributed Viacom’s value to its hard assets— the cable systems and radio and TV stations, the delivery systems— but what attracted my interest was the software. The content. Showtime and MTV were fully capable of creating a wide variety of programming, and that prospect"
- "In the 1950s and early ’60s the production end of the movie industry was growing faster than the exhibition end and there were more movies than places to show them. Demand was up and supply was racing to fill it. If you lived in the suburbs and wanted to see a movie, there were no luxurious theaters"
- "Circuits like ours built multiple-screen theaters, and while we thrived, everyone with one or two screens went out of business. The industry was consolidating."
- "I saw content as the growth industry. With a growing number of free and pay channels to choose from, the people who had been our customers were increasingly staying home. But they were still watching movies. What did we know? Movies. National Amusements began investing in motion picture companies. W"
- "It would have taken several lifetimes to accumulate the assets of Paramount Communications and it would have been impossible to put the company together from scratch."
- "Success is not built on success. Great successes are built on failures, on frustrations, even catastrophes."
目录
致中国读者—雷石东推荐序—李亦非
用户评论
￥
强大的犹太人。
A PASSION TO WIN
雷石东就是雷石东 没啥多说的 看吧
大学看的吧，只见神吹。想来那时看过好多营销品牌、神人自传什么的。以为克服自身缺点就能走上巅峰赢取白美富了。。。= =
如果你愿意,生活可以随时开始.
父亲和我关系密切，小时候，他常带我去观看拳击和摔跤比赛，他还喜欢钓鱼，常带我去钓鱼。收购派拉蒙：一个简单的构思，加上想象和加工，变成一部直指人心的作品，人类创造力的杰作。
二手书摊上淘来的，本来以为是本鸡汤，没想到打开了维亚康姆的大门🤣这六块钱赚翻了。
自纸
要想成功，必须想当第一，竭尽全力在自己的领域做到最好
201510雷石东当时是我榜样呢
收藏