Hatching Twitter - Nick Bilton

Hatching Twitter

Nick Bilton

出版时间

2013-11-04

ISBN

9781591846017

评分

★★★★★
书籍介绍
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture. Amazon.com Review An Amazon Best Book of the Month, November 2013: Spoiler alert: The subtitle sorta says it all. That is, Nick Bilton's Hatching Twitter delivers "A True Story of Money, Power, Friendship, and Betrayal," though not necessarily in that order. The book's four central players--Ev, Jack, Biz, and Noah--conceived of Twitter while working on Odeo, an ultimately doomed attempt to revolutionize podcasting. As their little chick grew, the four men's personal and ideological differences led to a power struggle that eventually left them all on the sidelines as a former stand-up comedian took Twitter into the uncertain future. Writing with the pacing and veracity of detail of a true-crime book, Bilton makes use of a trove of source material--from internal Twitter e-mails to extensive interviews with and early tweets by the founders themselves--and the result is as exciting and fast-paced as it is topically relevant. If you're looking for a thoughtful rumination about Twitter as a revolutionary global communications platform, keep looking. If you're looking for a quick, well-written, thoroughly researched human drama, the story of an utterly dysfunctional foursome and the accelerated unraveling of their once brilliant partnership, this is your book. #HighlyRecommended. --Jason Kirk (@brasswax) Review "A fast-paced and perceptive new book by Nick Bilton." -- The New York Times "Extensively detailed... unexpectedly addictive." -- The Wall Street Journal "Deeply reported and deliciously written." -- The Verge "A compelling read, more like espionage than a corporate history." -- Fortune Magazine "A dramatic and detail-rich recounting." -- Cnet "Fast-paced... a perceptive read." -- USA Today "Goes where no book has gone before." -- The Huffington Post "Unputdownable." -- Wall Street Journal Columnist
AI导读
核心看点
  • 揭秘Twitter从濒临破产到IPO的狂野历程
  • 四位创始人性格冲突与权力斗争的内幕
  • 硅谷创业生态中人性与商业的激烈碰撞
适合谁读
  • 对互联网大厂发家史感兴趣的读者
  • 关注创业团队管理与股权分配的创业者
  • 喜欢阅读跌宕起伏商业传记的爱好者
读前提醒
  • 本书叙事如小说般精彩,但带有作者主观色彩
  • 部分细节可能存在戏剧化加工,需辩证看待
  • 建议结合其他资料,全面了解Twitter早期历史
读者共识
  • 情节跌宕起伏,阅读体验极佳,像看大片
  • 人物刻画生动,但被指过度渲染戏剧冲突
  • 对产品和技术的深度解析相对不足

本导读基于书籍简介、目录、原文摘录、短评和书评生成,不等同于全文精读。

精彩摘录
  • "Ev saw Blogger, Odeo, and now Twitter as serving a much more important purpose than just becoming big businesses. These start-ups he had helped build were all designed to give people across the planet an equal voice, to help those without power stand up to those who abused power."
  • "就像马克经常做的那样,当他试图收购公司的时候,他注意到,如果创始人选择不出售,Facebook会继续“发布产品,向他们经营的方向推动”。Facebook会软硬兼施:你加入Facebook,我们以后一起愉快地共存;如果你说不,我们会不择手段地毁掉你。不过还有一种可能,就是被出卖。"
  • "著名作家朱利安·巴恩斯(Julian Barnes)曾经说过:“不可靠的记忆与不充分的材料相遇所产生的确定性就是历史”"
  • "一位年轻的苹果公司设计师罗伯特·安德森(Robert Anderson)首次使用@符号。他在2006年11月2日与他哥哥的交谈的回复中,在他的名字前面放上一个@......以至于在5月上旬,Twitter程序员亚历克斯·佩恩(Alex Payne)往Twitter网站上增加了一个显示人们的@回复的新标签栏。"
  • "为了奖励一周内最努力工作的员工,每逢星期五,一顶帽子就会在办公室内传递,每个人会放入一张纸条,上面写着他们认为本周效率最高的员工的名字。埃文和诺阿统计选票后,就会公布获胜者。"
  • "为了保证页面简洁,杰克最初的“状态”概念是,受到即时通信服务器的限制,人们一次只能看到一条“状态信息”。如果一个人更新自己的状态,之后的状态就会被新的状态所取代。但是埃文认为,状态更新应该像博客一样,按时间顺序逐条显示。诺阿对埃文的Twitter账户关注几天后,也建议给每个更新增加一个时间标签,这样人们就能知道每条状态发布的具体时间。"
  • "古德曼很快学到,这种找借口的风格是Twitter特有的。当一个工程师问某人问题,或有一个SMS合同需要签,或者像古德曼这样的人想要得到一份工作时,决策过程就像嘉年华会。 在诺阿正式离开公司之后,权力真空问题没有像埃文希望的那样得到解决;在一定程度上,它转向了另一个轨道。没有人能做决定,没有人能撤消那些已经做出的坏决定。"
  • "滑稽的语调被埃文打断了,他告诉他们布拉德利在电话中说道,他相信雅虎轻而易举地就可以掌握建立Twitter所需的技术,因为它只是“一项简单发送消息的服务”,并且“几名工程师在一周内就可以完成。”他得出结论,如果不将Twitter卖掉,那么雅虎会计划建立并发布一款竞争产品。 这就是硅谷典型的关系:不是你死,就是我亡。 但是,听到了这样一个提议,并受到来自像雅虎这样要大得多的公司的可怕威胁,他们反而解脱了。 现在,他们知道不会卖掉Twitter,他们有一条清晰的路线。他们可以继续前进,然后筹集到第一笔风险资金,用来扩大服务器以及雇用工程师,从而帮助公司成长。"
作者简介
Nick Bilton is a columnist and reporter for The New York Times, where he explores the disruptive aspects of technology on business, culture and society. His columns span everything from the future of technology and privacy to the impact of social media on the Web. He is a regular guest on national TV and radio and is the author of I Live in the Future & Here’s How It Works. He lives in Los Angeles.
用户评论
毫无跟创业, 科技, 商业, 或产品有关的洞见.. 多是人物描写公司内斗.. 要不刚好赶着Twitter上市来出版就是本没意思的边缘传记..
4.5星
Great great story.
我好像很喜欢Biz 另外看八卦总是很开心 如果对于公司的strategy和产品说得更加细致一点 更加不像Us Weekly一点 我就更喜欢这本书了 现在来说 有点像Twitter版的宫锁心玉
真是一部艰难的创业史,政治斗争在哪里都是一样残酷…
太狗血了,电视剧都自愧不如。当然不排除而且极有可能是作者有意扩大了冲突。写法上很多对陈述现实没必要的背景描述,看得出他很想写成电影剧本,不过略显突兀。Evan感觉有点像HBO Sillicon Valley的Richard,是个不适合当CEO的烂好人。乔布斯的故事很容易给资质一般的人一种自己也能成神的错觉,上一本书的女主角,这本书的Jack,都有点走火入魔了。看完下来,发现这只蓝色的鸟只是运气好,飞着飞着变成一头猪,飞到了风口上,糟糕如此的团队因为恰好赶上时代的激流,被迫推着跌跌撞撞走到十多亿美元的市值。以上判断仅基于作者讲的故事版本。
就还行 focus在人的关系上 我比较想看product哲学
感觉和现在的推特完全不是一个样子了。在这本书出现的时候,正是推特刚上市,风头正盛的时期。但是现在的推特已经开始逐渐有些许走下坡路,特别是在美国市场,推特的存在感相较于它的竞品Instagram, tiktok 也在逐步下滑。所以推特的未来在哪里呢?是抱着这样想更深刻认识未来的想法,在开始了解过去的。
Apple、Netflix都发生过开除创始人CEO的故事,但少有的像Twitter这样三位co-founders依次下课的宫斗剧情的确给互联网史涂抹了十分精彩的一笔。Noah当初把公司搬回自己家,侵扰家人隐私,动辄被太太唤进房间训一顿,完了立即没事儿人一样的好脾气,可创立Twitter的乖张不输Jack Dorsey,反而两次当坏人的Ev谦逊、慷慨、尊重员工氛围,Jack被打入冷宫后还给chairman留脸面、年薪20万,一直被诟病。Jack先背叛Noah,后又私利优先。股东、媒体、普通员工都没情报看清管理层的结构,Steve Jobs第二真是让人大跌眼镜。模式、管理、产品皆是一团糟,可能抵住谷歌、微软、脸书、雅虎的收购诱惑,这是IG跟WhatsApp团队最不能比的选择。
very entertaining
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