Hidden Games

这本书最打动人的地方，在于它提供了一种「看懂自己」的透镜：我们以为凭理性做决定，却总在炫耀、模仿、自我贬低，甚至为压迫自己的结构辩护。作者用「次级奖励」这一被长期忽视的概念，把看似荒谬的行为——孔雀为何拖着累赘的长尾求偶、女性为何内化厌女、人为何愿意帮助陌生人——重新纳入博弈框架，让人读后生出一种「原来如此」的圆满感。它不满足于批评行为经济学的「非理性」，也不盲信古典经济学的「完全理性」，而是找到了中间地带：规则没变，只是博弈的奖励被悄悄改写。适合那些不愿停留在「人性本能」口号、想追问行为背后机制的读者；它更像一份清醒而不犬马的生存指南：认清生活的隐藏规则，却依然选择热爱。

Moshe Hoffman is a research scientist at the MIT Media Lab Human Dynamics Group and lecturer at Harvard's department of economics. His research focuses on using game theory, models of learning and evolution, and experimental methods to decipher the motives that shape our social behavior, preferences, and ideologies. He lives in Cambridge, Massachusetts. Erez Yoeli is a research associate at MIT's Sloan School of Management, where he directs the Applied Cooperation Team (ACT). His research focuses on altruism: understanding how it works and how to promote it. Yoeli collaborates with governments, nonprofits, and companies to apply the lessons of this research towards addressing real-world challenges like increasing energy conservation, improving antibiotic adherence, reducing smoking in public places, and promoting philanthropy. He lives in Cambridge, Massachusetts.