书籍介绍
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
AI导读
核心看点
- 揭示“技术者神话”，指出精通技术不等于懂经营
- 强调建立可复制的系统，让企业脱离个人也能运转
- 区分“在企业中工作”与“为企业工作”的思维差异
适合谁读
- 拥有专业技能、渴望创业的技术人员或自由职业者
- 陷入亲力亲为困境、希望从忙碌中解脱的小企业主
- 对商业管理感兴趣、希望系统化思考的职场人士
读前提醒
- 书中案例重复较多，建议快速浏览以抓住核心逻辑
- 重点理解“原型化”与“系统化”构建企业的过程
- 警惕将作者的理想化模型直接套用于复杂现实场景
读者共识
- 核心观点极具启发性，帮助跳出技术思维局限
- 语言通俗但部分论述略显啰嗦，适合碎片化阅读
- 建立系统是关键，但具体落地执行需结合实际情况
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
精彩摘录
- "如果你通晓某一行业的技术工作，那么，你也就理所当然地对该行业的一切都有了透彻的了解和认识。 某一行业的技术工作于从事这一技术的行业根本是两个完全不同的概念。"
- "The work we do is a reflection of who we are. If we’re sloppy at it, it’s because we’re sloppy inside. If we’re late at it, it’s because we’re late inside. If we’re bored by it, it’s because we’re bored inside, with ourselves, not with the work. The most menial work can be a piece of art when done b"
- "The idea the Boss expressed to me was broken down into three parts: The first says that the customer is not always right, but whatever they are not not, it is our job to make them feel this way. The second says everyone who works here is expected to work towards being the best he can possibly be at "
- "I came to understand that the hotel was the least important thing in our relationship. What was important was how seriously I took to playing the game he had created here. He wasn’t looking for employees so much as for players in his game. He was looking for people who wanted something more than jus"
- "1. Never figure out what you want your people to do and then try to create a game out of it. If it is to be seen as serious, the game has to come first; what your people do, second. 2. Never create a game for your people you’re unwilling to play yourself. They will find you out and never let you for"
- "What lessons haven’t we learned here at the end of the twentieth century, Sarah? Maybe we just don’t care enough. Meaning, it seems to me, is the product of caring, not vice versa. What we care about the value. And so, as I look around, I see that we are in some very fundamental way disconnected fro"
- "人们总是沉醉在自己的工作当中，因此他们总是无法正确地认识自己。——奥尔德斯·赫胥黎"
- "我们追溯这一神话的起源，发现它竟然源自一个浪漫的信仰：人们总认为是创业者开创了诸多小企业，然而事实并非如此。"
用户评论
转换技术人员的思维
prototype of system
非常建议想创业的人，或者中小企业的老板们读一读。作者建议像特学经营一样系统化标准化打造自己的公司，尽管不是所有性质的企业都适合做特许加盟，但思路是对的。多数中小企业的大部分业务来自老板，老板对于标准化系统化数据化，对于愿景使命价值观SOP等等都缺乏。结合《超越极限》读读更好。
整体平庸或现阶段无法理解。印象最深的是：不管你的生意多么小，都要把它当作连锁品牌来经营。
这书好多废话……让作者出名（并且大赚一笔）的E-Myth系列主要是为了解决一个问题：technician如何转型为entrepreneur。这本主要回答了怎样能在不把自己累死（更可怕的是失去动力）的情况下让一个small business work，就一个核心：建立一套系统，让系统跑起来，在不需要自己的情况下
找到了电子版，而且好几次版本都不全，终于看完。核心就是，要度过从个体户到组织管理者角色的转变，不仅是专家，更是领导者。
写的还不错，比较基础的商业书籍。全书语言口语化，适合快速浏览。要建立系统，形成一套工作流程，做到没有自己系统也能正常运转。
从这本书我开始意识到工作中就要开始练习创业者的思维方式，跳出技术的角度，甚至不用管理者的角度。
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