书籍介绍

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto...

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AI导读

核心看点

揭示好设计如何成为商业新竞争前沿
阐述可视性、反馈与自然匹配等核心原则
区分失误与错误，强调设计应包容人性

适合谁读

交互设计师、产品经理及用户体验研究者
对认知心理学与设计思维感兴趣的读者
希望提升产品易用性的工程师与创业者

读前提醒

书中案例年代较早，但设计原则依然普适
建议结合日常生活中的糟糕设计进行对照
重点关注执行与评估鸿沟的弥合方法

读者共识

经典之作，设计理念不过时，值得反复阅读
观点善解人意，指出问题在于设计而非人
理论凝练且案例丰富，是设计领域的必读

本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。

精彩摘录

"为什么汽车有这么多的控制器和功能，但却比电话系统易学易用呢？答案很简单：可视性程度高。控制和被控制之间保持了良好的自然匹配关系，每种控制器只有单一的功能，因此信息反馈清晰快捷，整个系统易被拥护理解。"
"人们倾向于只要能够满足解释就满意。但是我们的解释是建立在与过去经验类比的基础上，那经验不一定能够应用到目前的情况之下。"
"设计其实是一种沟通，设计人员必须深入了解使用者并与之沟通设计实际是一个对表面上相互冲突的各种要求进行协调的过程所有伟大的设计都是在艺术美、可靠性、安全性、易用性、成本和功能之间寻求平衡与和谐"
"133页。差错有几种形式，最基本的为失误slip和错误mistake。"
"匹配原则，自然匹配。设计出让用户一看就明白如何使用的产品！"
"外在记忆最重要、最有趣的一个功能就是提醒，它清楚的显示出头脑中的知识和外界知识的交互作用。提醒本身有两个不同的层面：信号和信息。"
"可视性要表现的就是操作意图和实际操作之间的匹配，并且要让用户看出物品之间的关键差异。"
"Today, in the developing field of cognitive science, two different views are emerging. The traditional view considers thought to be ratio- nal, logical, and orderly; this approach uses mathematical logic as the scientific means to explain thought. Adherents of this approach have pioneered the develo"

作者简介

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

用户评论

for engineers.....

讲的不只是产品设计，起码我脑袋里经常浮现自然语言里的“设计”；另八卦，原来作者是UCSD认知科学系的创始人。

设计心理学

书里的很多例子有点老，不过设计原则是普适性的。另外引起注意的注意的是 “We are surrounded with objects of desire, not objects of use.” 消费主义对日常生活的影响使得产品设计也越来越迎合人的欲望，而不是实际的需求。

中文版真的太烂了

@2011-10-11 10:34:18

It’s a little bit tedium because it lacks of new concepts. But I’ll try my best to complete it for the reason of accumulation of words . Meanwhile, I am do inspired quite a lot by the concept that if you find it’s quite hard to figure out how to use something, you don’t need to blame yourself than blame it for stupid design.Half done.quit～

A bit wordy

体验设计入门必读。时间比较久了，但是其中几个原则还是非常非常值得学习和细读…如果要进阶阅读可能可以考虑《Observing User Experience：A practitioner‘s guide to User Research》这本比较新的…

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