There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor ...
- 本书拒绝重复乔布斯的刻板印象，深入剖析他从被苹果驱逐的傲慢青年，蜕变为成熟商业领袖的完整心路历程。作者基于多年独家采访，还原了乔布斯在管理风格、沟通技巧及责任感上的实质性成长，揭示其如何学会与团队妥协并构建可持续的商业帝国。
- 书中大量披露了乔布斯鲜为人知的私人情感与脆弱时刻，特别是他与蒂姆·库克之间深厚的信任与友谊，以及面对绝症时对家庭、对未竟事业的复杂心境。这些内容打破了‘天才即混蛋’的单一叙事，展现了一个有血有肉、会道歉也会反思的真实人物。
- 作者并未回避乔布斯的缺陷，而是客观呈现其性格中的矛盾性：既固执己见又渴望学习，既享受冲突又懂得收敛锋芒。书中详细记录了他在皮克斯的成功经历如何反哺苹果，以及他如何从单纯的产品狂热者转变为懂得讲述宏大故事、尊重商业规则的企业家。
- 适合对乔布斯生平已有基本了解，但希望超越表面八卦，深入理解其领导力演变与管理哲学变化的读者。本书不适合寻求简单成功学或猎奇故事的读者，而是为那些希望从乔布斯的错误与修正中汲取个人成长与职业进阶经验的专业人士提供深度反思。
- 适合对苹果公司内部运作、硅谷创业文化及科技巨头兴衰史感兴趣的研究者与爱好者。书中关于苹果重组、产品战略调整及团队建设的细节，为理解现代科技企业如何平衡创新与合规、个人意志与组织纪律提供了极具价值的案例参考。
- 适合正在经历职业转型、领导力瓶颈或需要学习如何更好地处理人际冲突与团队管理的职场人士。乔布斯从‘刺头’到‘导师’的转变过程，为读者提供了关于情绪智力、责任担当及长期主义价值观的深刻启示，具有普适性的教育意义。
- 请勿将本书视为传统编年体传记，它不侧重于罗列时间线或重复已广为人知的公开事件。读者应调整预期，关注作者如何通过心理分析与行为细节，解构乔布斯性格中的‘成长弧光’。若期待看到大量未公开的技术内幕或阴谋论，可能会感到失望。
- 书中涉及大量英文原版语境下的文化隐喻与硅谷黑话，建议读者结合背景知识阅读。对于非英语母语者，部分关于宗教、冥想及复杂商业谈判的段落可能存在理解障碍，建议耐心研读，切勿因语言隔阂而忽略其中关于人性与道德抉择的深层讨论。
- 阅读时请注意区分作者的主观情感与客观事实。虽然作者与乔布斯私交甚笃，但书中仍保留了对其负面行为的批判性视角。读者应保持独立思考，辩证看待乔布斯的‘混蛋’特质与其成就之间的因果关系，避免陷入盲目崇拜或全盘否定的极端。
- 读者普遍认为本书在情感深度与人性刻画上远超艾萨克森的官方传记，提供了更温暖、更完整且更具同理心的乔布斯形象。尽管部分读者批评其篇幅较短、细节不足，但多数评价认为其关于领导力成长的洞察极具价值，是理解乔布斯后期成功的关键读物。
- 大量读者对书中关于乔布斯与库克、伊格等人关系的描述表示感动，认为这些内容展现了乔布斯柔软、忠诚且富有责任感的一面。这种视角的转换让许多原本对乔布斯持批判态度的读者重新审视其人格魅力，认为其‘混蛋’特质已转化为一种独特的领导风格。
- 尽管有少数读者指出书中存在明显的‘洗白’倾向或后期章节松散，但主流共识认为其关于‘成为’过程的探讨具有极高的思想价值。读者一致推荐将其作为乔布斯传记的补充阅读，强调其对于个人修养、职业道德及生命意义的深刻启示，而非单纯的企业史记录。
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
- "- 史蒂夫从不轻易妥协，学习任何东西也绝不会浅尝辄止，这几年，他就像一台学习机器，无论学习的内容有多困难，他都会在好奇心的驱使下，全身心地投入到学习中去。 - 事实上，他对于电脑的设想直接来源于汽车：功能强大、造型优美、效率高超，没有多余的配件。 - 他很享受混战、质疑与冲突，在他有限的经验里，要做成大事必然会经历这些。 - 相信自己是特别的，并且想把事情做到完美，这是史蒂夫从小接受的教育。 - 史蒂夫从很小的时候就明白，说正确的话、讲生动的故事能帮助他吸引别人的目光，达到自己的目的。 - 但史蒂夫年轻的时候的确非常虔诚，通过服用迷幻剂，也通过宗教信仰，努力探寻表象之下的深层次内涵和意识。 -"
- "史蒂夫正是这样的，他的故事并不是成功的故事，而是成长的故事，我真希望自己能看到史蒂夫3.0版本，看他从55岁到75岁的经历一定很有意思，一定会比之前更加优秀。可惜我们没有机会看到史蒂夫3.0了。"
- "这些年，史蒂夫尤为专注。他将无关紧要的事都排除在外，只做自己在意的事。分界线很清楚：家庭很重要，少数几位朋友很重要，工作很重要，其他都无关紧要。"
- "史蒂夫对公司体制的不耐烦是情有可原的，因为他是一位梦想家，尽管如今这个词已经被用烂了，特别是在硅谷，但用在他身上却是实至名归。"
- "无论是求婚的那个早上还是未来的很多年，劳伦始终抱着非常认真的态度对待史蒂夫，她开始研究佛教，阅读那些曾影响过史蒂夫的书籍，曾指导史蒂夫多年的禅师乙川弘文主持了他们的婚礼。"
- "Having a grand, bold goal was useless if you didn’t have the ability to tell a compelling story about how you’d get there."
- "He was intransigent, and yet eager to learn. He walked away, and he walked back in to apologize."
- "The unformed youth at the Garden of Allah could never have revived the moribund company he returned to in 1997, nor could he have engineered the slow and deeply complicated corporate evolution that led to the unimaginable success Apple enjoyed during the last decade of his life."
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