书籍介绍
这本书最反常识的地方,在于它把'习惯养成'从道德和意志力的审判台上拉了下来。福格的核心主张近乎冒犯:你不是不够坚强,只是方法错了。靠咬牙硬撑的自律不可靠,真正有效的是'小到荒谬'的起步、精准的锚点提示,以及完成后立刻给自己 Positive Feeling。读到的读者反复提到'Stop blame yourself for not tough enough'——它治好了很多人的自我谴责。它适合那些试过无数方法、屡屡自责却屡战屡败的人:不是让你更狠,而是让你更聪明地设计环境。当然也有读者觉得它和《Atomic Habits》高度重合、甚至更推荐后者,但正是这份'简单到能坚持下去',构成了它不可替代的位置。
作者简介
BJ FOGG is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.