To Pixar and Beyond

Lawrence Levy

出版时间

2016-11-01

ISBN

9780544734142

评分

★★★★★
书籍介绍
The never-before-told story of Pixar's improbable success. “Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track. What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar’s stunning ascent, how it took risks, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives.
AI导读
核心看点
  • 前CFO视角揭秘皮克斯从濒临破产到成功上市的商业历程
  • 深度还原乔布斯与皮克斯团队如何融合创意与商业逻辑
  • 展现好莱坞与硅谷文化碰撞,以及企业品牌独立性的坚守
适合谁读
  • 对皮克斯发展史、乔布斯生平及硅谷创业文化感兴趣的读者
  • 关注企业IPO、股权激励、并购谈判等商业实操的专业人士
  • 希望从财务和管理视角理解创意产业运作规律的创业者
读前提醒
  • 本书侧重商业与财务视角,非艺术创作内幕,勿期待导演秘辛
  • 作者为CFO,叙事风格平实,部分战略转折描写可能略显顺利
  • 建议结合《创意工作室》对比阅读,以获更全面的皮克斯全景
读者共识
  • 文笔流畅易读,提供了区别于CEO视角的独特且珍贵的商业细节
  • 清晰展示了乔布斯如何助力皮克斯走出困境并实现巨大商业价值
  • 部分读者认为后半部分哲学感悟稍显突兀,但整体仍属佳作

本导读基于书籍简介、目录、原文摘录、短评和书评生成,不等同于全文精读。

精彩摘录
  • "正因为如此,很多电影都不太成功,“艾德继续说道,”并不是说电影制作人想拍摄那些差劲的电影,而是他不得不根据已经拍摄好的片段制作电影;但有些时候,这些片段不是他们想要的。“"
  • "跟斯基普见面那天,当我走进他办公室的时候,我注意到……精心地绣着几个字:好心没好报。斯基普见我注意到那只抱枕,于是对我说:“如果你明白这句话,你就能了解好莱坞了。”…… “你要知道,”斯基普说,“好莱坞有一种现实,如果你与之抗争,它就会伤害你。如果你付出太多、太快,最终你就要付出更大的代价。这话听起来有点反常,但你要牢记于心。”"
  • "“皮克斯是个谜。”我跟希拉里谈了我的想法,...... “如果它没有任何成就,那它为什么还能存活这么长时间呢?”希拉里好奇地问道。"
  • "这就是我们要攀登的高峰,无论它多么陡峭,或者我们离顶峰有多远,内心有多么忐忑不安,我们现在就要开启攀登之旅。"
  • "“我们要改变世界看待皮克斯的方式,”一天晚上,当我们在探讨皮克斯的品牌时,史蒂夫说道,“即使迪士尼有话语权,人们还是要知道是我们制作了这些电影。我们不能变成一个没有品牌的公司。”"
  • "史蒂夫曾告诉我,伟大产品的孕育期比表面上看起来要长得多。那些看似横空出世的产品其实要经历一个漫长的研究、测试和犯错过程。"
  • "在一个人经历疾病和苦难的时候,人民很难知道他是否在说正确的话或做正确的事情。这世上没有帮助人们把事情做对的指导手册或公式。"
  • "“落子无悔。”他说:“你要走的下一步棋才是最重要。”"
作者简介
LAWRENCE LEVY is a Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. He was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors. He then left corporate life to study Eastern philosophy and meditation and their relevance to modern life. He now writes and teaches on this topic and cofounded Juniper Foundation to pursue this work. Originally from London, England, he earned degrees from Indiana University and Harvard Law School. He lives with his wife, Hillary, in Palo Alto, California.
用户评论
how to build an entertainment company. 又多一个角度了解pixar, 就等john lasseter出传记了
好几次想弃了,这人真的哈佛出来的吗? 技术、愿景、管理团队讲了个IPO好故事,加上好时机好运气。 越来越觉得,商业也像顶尖围棋高手比赛,在强到一定程度后,运气实在太重要了,虽说强者运强。
cfo撰写
前Pixar CFO 写的书。内容包括与Steve Jobs 的合作,公司上市的过程(如选投行,确定经营策略), 制定股权激励,与Disney谈判等等。文笔很好,制度背景的介绍居然还有点研究价值。但是Pixar 的CEO的自传里完全没有提到这个人,所以这自传的可信度不知道有多大。
极其难得的 CFO 第一视角的亲历记叙,笔触相当平实易读,未见影响受众范围的高深壁垒。是本结实的好书。遗憾的是没有讨论在位期间的任何「失误」,第一人称一直在做「对」的事情(或许事实的确如此)。写作本身略可挑些刺:整体框架较为平淡,西式的呼应和包袱几乎没有,叙述的展开依靠加工的对白为主,有若干处前后重复赘述(例如 Sarah Staff 开车接送他),心想难道编辑都没有注意到么。故事性很强,但由于整体篇幅不大,不免有种几篇 blog 或者商业期刊专题就足以讲完的感觉。有意思的几点:作者尤其痴迷于使用「usher」这个词;最近读的两本书都提到 22 这个神奇的 IPO 价格(AAPL,NKE,PIXR);Acknowledgements 里提到 Lisa 鼓励他将此成书,就是那个 Lisa。
太喜欢pixar的作品所以找来看了,很有意思,看故事一样。读的时候惊讶于作者怎么还记得如此多的细节,哪年哪月星期几的具体对话都记得清清楚楚,也许他有写日记的习惯吧。
原来GS MS都turn down了pixar的IPO,原来Steve Jobs从前和Pixar关系这么复杂,另外作者其实只在Pixar当了5年CFO(之后有在Board上),也难怪Ed Catmull的Creativity Inc并没有提到他,毕竟借用作者的类比,Ed and John are the artist, while he is the bureaucrat
怎么仁波切都出来了…
A glimpse into the financial aspect of Pixar where creative meets reality. The business strategy to make Pixar profitable was laid out and honed gradually as the author and of course the studio's executives tackled all those seemingly insurmountable problems. Less of a "thriller" though since we as outsiders already know the outcome.
This book is a career report about The Pixar,a small software studio that Steve paid out of his own pocket to staffs salaries, was being ushered a big cooperation of animation. The statement does not take the 3D animation technology as the point. In fact , the top executive untreated the movie production. The executive focus on business Map!
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