书籍介绍
How do we see the world around us? "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
AI导读
核心看点
- 毕加索称其为新达芬奇，阐述设计应兼具美、功能与普及性。
- 从路灯到儿童书，解析日常物件如何成为艺术，实现生活平衡。
- 强调文化在于制作过程而非结果，倡导如树叶般自然的功能设计。
适合谁读
- 对平面设计、工业设计及艺术理论感兴趣的设计从业者与爱好者。
- 希望提升审美感知，理解日常物品背后逻辑的普通大众。
- 喜欢轻松幽默文风，对现代主义设计史有好奇心的读者。
读前提醒
- 本书为专栏文章合集，内容碎片化，适合随手翻阅而非线性精读。
- 部分理论提出较早，需结合当下语境辩证看待，取其启发而非教条。
- 作者文风轻松幽默，但涉及艺术史背景，建议保持开放心态阅读。
读者共识
- 文风简单轻松却内容深刻，读起来上瘾，能诱发丰富的想象力。
- 虽理论略显陈旧，但关于设计本质的思考至今仍有极高借鉴价值。
- 被评价为博物馆礼品店神作，重读常有新发现，值得反复翻阅。
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
精彩摘录
- "As long as art stands aside from the problems of life, it will only interest a very few people"
- "The artists of today are busily looking for something that will once again interest the people of today,distracted as they are by a multitute of visual stimuli all clamouring for their attention."
- "When the objects we use every day and the surroundings we live in have become in themselves a work of art, then we shall be able to say that we have achieved a balanced life."
- "Fundamentally Munari, like those from the Orient, believes that culture does not reside in finished products, but in the act of making them. Not in the result, but in the process."
- "He is a planner with an aesthetic sense."
- "Would it be a good thing if people were taught to know their colours?"
- "It usually happens that when someone cannot keep his end in an argument he begins to shout. In this way he doesn't add anything new to his argument, but at least he makes himself heard. Many posters want to make themselves heard at all costs, and so they shout with their colours, yell at you with st"
- "A circle has no corners, and the eye is forced to go round and round in it until it tears itself away with an effort."
作者简介
Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.
用户评论
逛街买到的，也是凭直觉拿了起来，工业设计那章很好看，解释了宜家家居为什么那么设计hhhh
非常赞的书！！读起来上瘾诱发人想象
力荐就装逼了，理论有点老但有不少值得学习借鉴。
这书应该配一张碟
時隔八年重讀，像在讀一本新書。少了對「設計」的崇拜，取而代之的是對「設計」本質的思考。設計不僅僅是視覺化或是功能化的。更傾向於設計看起來自然，感覺「它就應該是這個樣子」，是在了解事物本質之後的歸納與想像。設計也不一定只是二維或三維的，時間和材料狀態的轉化也可以構成它的另一個維度。感謝「大叔」（看第一遍時對他的稱呼）提供的諸多啟發。雖然讀的過程中也存在和他意見不一致的時候，他的思考、態度和幽默感才是我從中獲得最多收穫的地方。/原讀於14.12.2011
段子手Bruno 应该说Bruno先生的设计来自于他细致入微的观察和大胆的联想观察。（一位整天捣鼓奇怪而无用的器械的设计师其实只想做些简单的小东西让你更仔细地思考你所处的自然）为了说明自己的观点Bruno讲述了自己在东京京都居住的经历和帮朋友去精品店选礼物的经历，恰好又是个人认为本书作为精彩的两张～ 如果你想了解老师嘴里的“功能服从形式”到底是什么意思，那么强烈推荐你这两篇～
是值得一读的书，尤其作为设计工作者。整体风格诙谐有趣，内容在现在看可能有一些过时，但在那个年代写出来很不错了。作者本身对于生活和设计之间的观察很出奇，给我带来了不少灵感。很多想法可以顺着他的奇思自己延展开来。总的来说，有趣！可再读！
很有乐趣。从美景开始的永不停息的意大利之爱
挺难读的。。。隔行如隔山。。。
前半本在上海地铁上读完，后半本春节拜年时看完。前半本关于功能主义的现代设计探索还蛮好看的，后半本就真的有点太话痨了，叽里呱啦扯了一大堆其实就为一句简单的观点，或者干脆就是嘲讽，感觉学到的毒舌话术比设计思维更多。从产品的角度观察自然物构造的合理性以启发思考还蛮有趣。
Penguin Classics的其他书籍查看全部
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Monkey King
Childhood, Youth, Dependency
The Great Gatsby
On Writing History from Herodotus to Herodian
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