McColl的图书会按更新时间持续补充,适合从代表作和同主题书继续延展阅读。
故事场景摩天楼
加斯顿·莱戈布鲁 (Gaston Legorburu), 达伦·麦科尔 (Darren McColl)
评分 5.5分
市场营销人员、技术人员以及公司领导们都在想方设法使客户可以与品牌相连,《故事摩天楼》从用户思维出发,介绍了一种可以创造出消费者浸入式体验的方法,解决将品牌与顾客相连时,遇到的各种挑战和问题。针对互联网时代广告和市场营销的特点,本书的方法十分有力,公司可以利用线上线下讲故事的方式,为顾客创造出情感和参与的体验。每一种联系都可以激发人们的参与感,因此品牌逐渐就可以变为顾客故事的一部分。
99 Things You Wish You Knew Before Marketing on the Internet
McColl, Peggy; Peske, Nancy; Marks, Ginger
评分 暂无
Professional HaXe and Neko
Mccoll-sylveste, L.
haXe is a new programming language whose features are mainly coming from object-oriented languages such as Java. Other features are taken from more dynamic Scripting languages as well as from Funct
Underlight
McCollough, Aaron
100 Ways to Simplify Your Life
Meyer, Joyce/ McCollom, Sandra (NRT)
21 Distinctions of Wealth
McColl, Peggy
Cold War/Working Class
Filippelli, Ronald L.; McColloch, Mark D.;