书戏

书戏 “戏”指一种表演艺术，由演员扮演各种角色，根据剧情陈述故事。这使我觉得书籍设计者也好似一个演员在书籍视觉信息传达中担任某种角色，是演员、是编剧，或许还会承担起导演的职责。书装与书戏，二者概念有很大的不同，后者给书籍设计师增添了更多的戏份和责任。 “戏”还有另一层意思，戏乃玩耍也，凭着一颗童心和趣味盎然的好奇心去探索未知，捕捉新意。戏是一种心态，一种无所顾忌又永不满足的创作姿态，一种积极努力、苦中作乐的工作精神。 本书展现了40位书籍设计家在这个书籍的舞台上出演的一出出别具一格的书戏。 A Play of Book Play is a performing art, in which the actors play different roles and tell stories according to the plot. To me, a book designer plays a similar role as an actor, or scenarist or director when conveying visual information. Book decoration is widely different from book play; the latter gives a book designer more room in innovation and more responsibility. Play implies another meaning�"to amuse", that is, to explore the unknown and come up with new ideas with a child's delight and curiosity. Play is a mentality, a spirit of insatiable craving for originality, and a positive, diligent working attitude. This book stages on peculiar scenes about 40 Chinese book designers in the arena of book design.