Making Numbers Count

这本书的核心主张近乎反常识：数学从来不是我们的母语，而数字本身往往只会让人打瞌睡。作者Chip Heath提出一个大胆判断——真正让数字产生力量的，恰恰是避免使用数字本身，把它们翻译成具体、生动、与个人息息相关的画面。书中以南丁格尔为例：她并非用更精确的统计说服决策者，而是用图形化的数据重构克里米亚战争的政策讨论，最终推动行动。多位读者反馈，这本书最打动人的是它的

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. A member of the National Association of Science Writers and the recipient of a Best Science/Health award from the Society of Professional Journalists, Karla Starr has written for publications including O, The Atlantic, Slate, Popular Science, and the Guardian, and is a frequent speaker on thriving during uncertainty