How to change

这本书最打动人的地方，在于它拒绝把'改变'当成一个笼统的问题。作者带着工程师的思维方式，主张每个人的改变障碍各不相同：有人败给冲动，有人困于拖延，有人输在遗忘，有人弱在自信。因此它不灌'坚持就是胜利'的鸡汤，而是像排查故障一样，先诊断你到底卡在哪一环，再对症下药。书中'temptation bundling（把愉悦与任务捆绑）''fresh start（借助新的时间节点重启）'等策略实操性强，但也引发读者关于'是否过于取巧'的讨论。它适合那些试过无数方法却始终原地踏步、愿意理性拆解自身惰性而非单纯依靠意志力的读者。改变不是一时的行为，而是一套可调试的系统。

Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the Society for Judgment and Decision Making. She is the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. Over the course of her career, she has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, the Economist, USA Today and Scientific American. She earned her undergraduate degree from Princeton University where she studied Operations Research and American Studies, and her PhD from Harvard University where she studied Computer Science and Business. Katy lives with her husband and son in Philadelphia, Pennsylvania.