Observing the User Experience

Name: Observing the User Experience
Availability: InStock
Rating: 8.5 (37 reviews)
ISBN: 9781558609235

出版社

出版时间

2003-05-22

ISBN

9781558609235

评分

★★★★★

标签

书籍介绍

这不是一本让你读完就顿悟的畅销书，而是一套可以摊在桌面上的UX工具箱。作者把13种用户研究方法逐一拆解：卡片分类揭示人们如何组织信息，焦点小组快速勾勒受众诉求，可用性测试针对原型挑毛病——每种方法讲清它适合确认什么、又刻意回避什么。读者最看重的，正是这种

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精彩摘录

"卡片分类是用来揭示人们如何组织信息，如何分类和如何关联概念的方法"
"焦点小组属于结构化小组访谈，能迅速揭示目标受众的愿望、经验和优先级别，而且花费不高。"
"可用性测试时针对界面原型的具体特性进行的结构化访谈"
"发现人们如何执行具体任务"
"更适合用于突出潜在误解或者特性实施方式中的固有错误，而不是用来评估整个用户体验"
"确定目标受众和要检查的特性集合"
"Your customers are not you. They don't look like you, they don't think like you, they don't do the things that you do, they don't have your expectations or assumptions. If they did, they wouldn't be your customers; they'd be your competitors. This book is designed to help you bridge the gap between "
"Sadly, this is a true story. The details have been changed, but the core of the situation is true. It happened to me. I watched Typhoon's creation, was the person who ran those tests, and watched it disintegrate. Years later, some of the people involved still have feelings of bitterness that so much"