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Why Smart People Make Big Money Mistakes and How to Correct Them - Gary Belsky, Thomas Gilovich

Why Smart People Make Big Money Mistakes and How to Correct Them

Gary Belsky, Thomas Gilovich

出版社

Simon & Schuster

出版时间

2010-01-12

ISBN

9781439163368

评分

★★★★★

标签

心理学behavioral英文原版自我管理

精彩摘录
  • "乐观是一件好事，它让世界得以前进。真正的问题在于，由于先前积累了一些经验，人们无法自抑地变得乐观。"
  • "多数情况下，这种遵从是好事，它是社会能够正常运转的原因之一：如果大众不遵从某些行为规范，开车的人就会害怕迎头传记，更别提制定法律制度和成立政府，让生活其中的人总体上同意遵守一种特定的思想意识（比如民主）和大量的规则了。"
  • "划分心理账目：指人们会根据钱的来源、存放的地方和花用的方式将金钱加以归类并赋予不同价值<图片1>"
  • "The bigness bias Meet Jill and John, twenty-one-year-old twins who just graduated from college. Jill, immediately upon entering the workforce, began contributing $50 a month to a stock mutual fund and continued to do so for the next eight years, until she got married and found more pressing uses for"
  • "We've already explained that how you view a decision-as a matter of selection or rejection-can profoundly influence your ultirmate choice. So a person deciding among several laptops might choose differently if she viewed her task as deciding which not to buy-causing her to focus on the negative qual"
  • "The old wisdom about first impressions-that they're so important because you never get a second chnage to make one-is even truer than most of us realized."
  • "Consider a related tendency called the "mere-measurement effect," whereby simply asking someone if they are planning tg do something increases the likelihood they will do it! And not by just a little:If you ask people if they plan to vote the next day, there are about 25 percent more likely to go to"
  • "Brand loyalty-a stepchild of the confirmation bias-may cost you thousands of dollars. Here is why: Once you've developed a bias for, say, Hondas, you are more likely to view information about Hondas in a favorable light and to view any data about Nissans less favorably. ..it's hard to miss the conne"
用户评论
It always reminds me that time in Canada.
看看
行为经济学的书我看了很多，这本书并不差，但是行为经济学最大的问题在于，可以观察到现象，可以总结出原因，然而， 改变，改变人性？Are you kidding me?
可以通过这书了解行为经济学的一些观点，不错
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