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In The Plex - Steven Levy

In The Plex

Steven Levy

出版社

Simon & Schuster

出版时间

2011-04-11

ISBN

9781416596585

评分

★★★★★

标签

google互联网商业创业

书籍介绍
这不是一本为谷歌唱赞歌的企业宣传册，而是一份近乎冷静的商业解剖。编辑最看重的，是作者把谷歌从车库创业到信息帝国的每一步决策摊开给人看：贝佐斯为何成为早期天使、AdSense 如何靠「广告越相关越便宜」的拍卖机制撬动整个行业、以及退出中国市场背后那些被读者称为「商业决策失败」的判断。书中对「开放与封闭」这一核心张力的探讨尤为犀利——拉里·佩奇书房里唐·诺曼与特斯拉的并置，几乎预演了谷歌此后所有争议。它不回避失误：错过社交网络、退出中国。若你关心一家公司如何在高速扩张中处理理想与商业的撕扯，这本书的价值不在八卦，而在它让你看清：那些今天看似必然的成功，当年都是可被质疑的选择。
AI导读
核心看点
  • 深度还原谷歌从车库创业到商业帝国的完整历程
  • 揭秘Page与Brin的互补性格及独特管理哲学
  • 剖析广告拍卖机制如何颠覆传统营销模式
读者共识
  • 公认最详实精彩的谷歌内幕传记之一
  • 文笔优美，兼具技术深度与商业洞察
  • 展现了理想主义与商业成功的完美平衡
精彩摘录
  • "“Sergey is the soul and the conscience of the business. He's a showman who cares deeply about the culture, hte one who talks more, with a bit of Johnny Carson. Larry is the brilliant inventor, the Edison. Every day I thankful I accepted this job offer.""
  • "the face was, the Google search engine marketed itself."
  • "The beauty of the ad quality formula, says Sheryl Sandberg, is that " it made the advertiser do the work to be relevant. You paid less if your ads were more relevant.""
  • "”I don't know the number of auctions that we run per day, but for purposes of argument, use a billion or a hundred million," says Schmidt."
  • ""The idea of putting ads on nonsearch pages had been floating around here for a long time. if we did this, we could go to AOL and offer to put ads not just on the search pages but the content pages, too.""
  • "The Dichotomy of closed and open at google might be traced to Larry Page's personal library. On one hand there was Don Norman's book, a polemic urging total fealty to the user, making everything clear to customers and vistitor to a site. On the other hand, there was Nikola Tesla, exploited and dying"
  • "When the money keeps rolling in, you don't ask how Think of all the people guaranteed a good time now"
  • "By turning over its sales process entirely to an auction-based system, it would similarly upend the entire world of advertising. removing guesswork-ridden human intervention. It would also provide a leveling function among it is customers. "We would have everyone competing for the same ad position,“"
用户评论
boring in comparison with other Google books
感觉比《The Google Planet》好很多。讲到的技术方面也很详细。而且还讲到了Google退出中国的内幕。读完后感觉Google真会变成个AI公司。今天看到新闻说Google又在AI领域有什么进步，突然感觉很怕，怕错过什么
好看，大量秘辛，互联网爱好者与谷歌爱好者必看。
国内科技媒体之流的行文和这本书的差距有一万个硅谷。。。
经常有感动。
本书成书极为难得，作者从99年就开始对Google进行报道，为了本书采访了200+Google相关人士+翻阅资料。看书好像过了一遍谷歌十年创业成长史，有的场面充满细节和戏剧冲突，仿佛在看美剧（比如Google因为在天朝搜索配合censorship被国会审问，当他们说自己是通过百度搜索的结果来训练算法学习屏蔽，参议员犀利嘲讽：我们在各行各业都听过best practice, 现在我听到了美国商业的一个创新，worst practice）。书中提到Sundar Pichar，李彦宏、李开复、陆奇等日后连做硬件的我都听说过的大佬，果然大佬很早之前就已经崭露头角。G做大之后就成了靶子，因为版权、隐私、垄断等嫌疑一直被围攻，在社交网络折戟沉沙和许多失败的实验产品也证明G不是无所不能——我还是来了。
The earlier I read, the better I understand the Internet, the more I long for Google and the Geeks.
2000-2009，属于谷歌的十年。随着社交网络谷歌三连败Orkut，Wave和Buzz，并且撤离中国，谷歌的时代结束了。
2020夏。levy可以的，但翻这种叙事书需要时间
直奔第六章去的，虽然google离开中国十年了，但依旧想窥探下离开的真正原因。但，看的中文版，但翻译的的水平不敢恭维。对李开复的认识有多了一个方面。
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