McQuail's Mass Communication Theory
出版时间
2005-04-30
ISBN
9781412903721
评分
★★★★★
OVER 80,000 COPIES SOLD!
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Thoroughly up-to-date, this new edition includes:
- a glossary of nearly a hundred key terms in media and communication
- additional pedagogical features, such as break out boxes and end of chapter summaries
- more contemporary media examples
The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
AI导读
核心看点
- 系统梳理大众传播核心要素：发送者、信息与受众。
- 涵盖电视、报纸、互联网等多元媒介形态与历史演变。
- 整合社会、文化、政治等多视角，全景解析传播现象。
适合谁读
- 传播学及新闻学专业本科生，作为入门教材首选。
- 希望系统了解西方大众传播理论发展脉络的读者。
- 具备一定英语基础，能接受学术性英文原版的读者。
读前提醒
- 内容庞杂且理论性强，需耐心梳理框架，忌碎片阅读。
- 强烈建议阅读英文原版，中文译本质量普遍受诟病。
- 可结合书中提到的十个主题与五个问题建立知识体系。
读者共识
- 公认的经典教材，内容详实，是入门必读之作。
- 中文翻译质量极差，严重劝退，务必选择原版阅读。
- 虽被评略显散乱，但提供了全面且客观的理论综述。
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
精彩摘录
- "可将四种不同的视角总结如下： 1.媒介一文化的视角。这一路径将受众成员与媒介文化的特定类型或样式（如真人秀电视或社交节目）相关联，并在一个特定的语境中解读（媒体消费）经验的主观意义。 2.媒介一物质的视角。这一传统的研究强调媒介的属性对媒体内容的塑造及其潜在效果，媒介的属性指的是那些所采取的技术及其所蕴含的接收（者）与生产（者）之间的社会关系。这一派别的研究也将效果归因于特定的组织环境、动力以及产生。 3.社会一文化的视角。此类观点基本上将媒介与媒介经验从属于那些影响社会与个人的更深刻、更强大的力量。同时，相较于政治和经济议题，社会和文化议题更占支配地位4.社会一物质的视角。这种视角常常对媒体"
- "In telling the history of mass media, we deal with four main elements that are of significance in the wider life of society. These are: certain communicative purposes, needs, or uses; technologies for communicating publicly to many at a distance; forms of social organization that provide the skills "
- "The history of modern media begins with the printed book – certainly a kind of revolution, yet initially only a technical device for reproducing a range of texts the same as, or similar to, what was already being extensively copied by hand. Only gradually does printing lead to a change in content – "
- "The book as a medium and institution: key features 2.1 ［Medium aspects］ ＊Technology of movable type ＊Bound pages, codex form ＊Multiple copies ＊For personal reading ＊Individual authorship ［Institutional aspects］ ＊Commodity form ＊Market distribution ＊Diversity of content and form ＊Claim to freedom of "
- "2.2 The newspaper as medium and institution: key features [Medium aspects] *Regular and frequent appearance *Print technology *Topicality of contents and reference *Individual or group reading [Institutional aspects] *Urban, secular audience *Relative freedom, but self-censored *In public domain *Co"
- "One common early form of the newspaper was the party-political paper dedicated to the task of activation, information and organization. The party newspaper (published by or for the party) has lost ground to commercial press forms, both as an idea and as a viable business enterprise."
- "The new prestige or ‘elite’ press was independent from the state and from vested interests and was often recognized as a major institution of political and social life (especially as a self-appointed former of opinion and voice of the ‘national interest’). It tended to show a highly developed sense "
- "This is the truly ‘mass’ newspaper that was created for sale to the urban industrial masses and designed to be read by almost everyone. It was a fundamentally commercial enterprise (rather than a political or professional project) and was made possible by advances in technologies of scale, concentra"
用户评论
我看的是Sage在2020年出版的第7版，不知道之前的version是什么样的。我对第7版的评价是非常厚的一本书，18个章节涵盖内容很全面，但是行文方式和论述方式非常散，每一段内容都是说一个观点，然后引用xxx研、xxx主义、xxx事件说符合这个观点。把这书认真看完需要非常好的专注力（原谅我是“浏览”完的）。与其是看这样一本大而全的书，不如在了解传播学体系后找每个流派每个部分对应的书看。
textbook
孔夫子淘的旧书也比清华大学那俩教授翻译得好得多得多得多 刚读中文版的时候真的怀疑人生
不枉我背了你妈逼一晚上的单词
好拗口的英語。。。
第一本，16天。
这本书等于什么都讲了，也等于什么都没讲。初学者适读。
Sage Publications Ltd的其他书籍查看全部
The Coding Manual for Qualitative Researchers
The Aftermath of Feminism
Organizations Evolving
Discovering Statistics Using SPSS
收藏