"Despite the unquestioned assumption on the part of pop-culture critics that television’s poor old Audience, deep down, “craves novelty,” all available evidence suggests, rather, that the Audience really craves sameness but thinks, deep down, that it ought to crave novelty."
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2018.12, 2019.7| the essay on american tv culture has to be the most brilliant piece i've ever read
I always think that DFW is fully aware of how he, too, saturates his work w precisely the negative cynicism and irony that he criticizes in the TV chapter, and he seems both unapologetic yet genuinely troubled by the futility of cynicism, and that’s frankly why i love him.