Diffusion of Innovations - Musmann, Klaus; Kennedy, William; Kennedy, William H.

Diffusion of Innovations

Musmann, Klaus; Kennedy, William; Kennedy, William H.

出版时间

1989-07-07

ISBN

9780313266980

评分

★★★★★
书籍介绍
New concepts, new ideas, and new objects diffuse through a society in a fairly predictable, multi-stage process over an indeterminate period of time. In recent years many social scientists representing various disciplines have accepted the methods and findings of diffusion research and it has attained legitimacy and prominence. To make these findings more easily accessible, Musmann and Kennedy have compiled a useful and timely bibliography which contains over 2,300 entries, most of which were published after 1970. Relevant articles and monographs in English were located by the compilers through systematic searches of online data bases and printed indexes. A few foreign language citations are also included here. The interdisciplinary nature of the diffusion model has allowed social scientists to document and illustrate social transformations in diverse fields. Recently, the processes of technology transfer and technological change have come under scrutiny by social scientists. Historically, technological innovations have played a major role in the development of advanced industrialized nations. Therefore, their diffusion, even in one society, often involves significant social changes to both habitat and economy, and should be a well-watched barometer. Following an illuminating introduction, thirteen separate chapters provide full bibliographical citations for studies in various disciplines including: anthropology, business and economics, geography, history, psychology, and technology, among others. Another chapter is devoted to bibliography and research methods, and author and subject indexes complete the volume. The most comprehensive document of its kind in print, Diffusion of Innovations should find a place in most libraries, especially those collecting materials in communications, education, sociology, and the health sciences.
用户评论
依旧在Blinkist上读的summary. 创新的传播直接与生活方式关联,人们固有的知识、观念和行为习惯,认知冲突的产生和调和,群体内部的相互影响和感染,都是创新者要深入研究的问题。
某基金销售送的。看了一半。
创新的扩散 老罗推荐
前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後面沒怎麼細看了,看全英的書還是有些吃力啊!
干货,创新与传播
收藏