Understanding Business

Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that:

Improves Student Performance―Understanding Business puts students at the center. It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer the first and only adaptive eBook ever, SmartBook.

Enhances your Teaching―The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs. This is the only author-team on the market that carefully review each and every resource to ensure cohesion.

Accessible to All―This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability. What’s more, it earner a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.

Choose a platinum experience. Choose Understanding Business.

著者简介

威廉·尼克尔斯（William Nickels），美国俄亥俄州立大学博士，马里兰大学帕克分校教授（已退休），教学经验超过30年，四度获颁“杰出教师奖”。

吉姆·麦克修（Jim McHugh），美国林登沃德大学工商管理硕士，圣路易斯社区大学森林公园分校商学与经济学系主任，林登沃德大学客座教授，具有丰富的教学和实践经验。

苏珊·麦克修（Susan McHugh），美国密苏里大学教育学硕士，课程开发专家，在成人教育和课程开发方面拥有丰富的训练与实践，为本书开发了完善的教学系统。

译者简介

陈智凯，台湾大学国际企业学博士，台北教育大学文化产业学系及研究所助理教授。

黄启瑞，台湾大学国际企业学博士，致理技术学院国际贸易系助理教授，台北大学合作经济系助理教授。

黄延峰，专职译者，汇聚多年职场知识、训练和经验，潜心翻译图书，现已译书20多本，主要有《经济...

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