What Would Google Do?

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

年龄：54岁

职业：媒体评论家

网址：www.buzzmachine.com/

贾维斯 (born September 12, 1954) 是传统媒体人士成功转型新媒体的典范。贾维斯曾就职于《娱乐周刊》、《今日芝加哥》等媒体。自从出任媒体评论博客Buzz Machine编辑后，贾维斯逐步成为了“名人”。贾维斯频繁在电视和广播中“亮相”，并成为互联网上的明星之一。出版有《Google将带来什么？》（2009年）。入选“福布斯：2008年25位互联网名人”。