Book Description 
Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guid

The Ten Faces of Innovation

Now in its fifth edition,  Diffusion of Innovations  is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In thi

Diffusion of Innovations, 5th Edition

Biomimicry is a revolutionary new science that analyzes nature's best ideas -- spider silk and prairie grass, seashells and brain cells -- and adapts them for human use. Science writer and lecturer Ja

Biomimicry

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable bu

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