Sunil Gupta的图书会按更新时间持续补充，适合从代表作和同主题书继续延展阅读。
Managing Customers as Investments
Sunil Gupta
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What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers
