Seth Godin的作品
The Icarus Deception
评分 8.4分
In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too clos
The Dip
评分 7.1分
The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low poi
实践
评分 7.6分
雅虎前直销副总裁，世界创意营销大师，2018年入选美国营销名人堂。“紫牛”“许可营销”等概念的提出者，二十多本畅销书作者。 编辑推荐★★★★★ 赛斯·高汀是营销界著名人士，创意营销的标杆人物，雅虎前直销副总裁。 著有十几本畅销书，并被翻译成38种语言。他通过著作不断重新定义新的营销理念，改变人们对营销工作的看法。 <p
This is Marketing
评分 7.5分
A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin Seth Godin has taught and inspired millions of entrepreneurs,
賽斯.高汀的戳盒子宣言
评分 暂无
《塞斯‧高汀的戳盒子宣言：啟動未來的行動指南》 萬事萬物都可以視為一個盒子， 只要動手戳他，你就對這世界多了一份了解。 作家賽斯．高汀的表弟小時候有個盒子，盒子上有燈泡、喇叭跟按鈕。如果按鈕，就會有聲音跟燈光出現。這盒子被戳了幾次後，他的表弟就已經完全知道它的運作原理：戳這個按鈕會這樣，戳那個按鈕會那樣。他把這種每個小朋友的「手賤」
Poke the Box
评分 8.4分
Book Description: If you're stuck at the starting line, you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke. <
Linchpin
评分 7.2分
"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about." In best
The Big Red Fez
评分 暂无
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site