<p>The beginning of wisdom is to call things by their right names.   </p>    <p>--Anonymous      The world is full of whatchamacallits - things we ought to know the names for, might even  think  we kn

The Whatchamacallit

Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment

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