∣如果有一天，Google的搜尋引擎突然故障
∣GMAIL信件全數消失
∣Google Maps、Google Docs、Google行事曆等所有雲端服務全面停擺
∣我們該怎麼辦？！
歷史上像Google如此成功，且廣受推崇的企業可沒幾家。它改變了網路的使用方式，也成了我們生活不可或缺的一部分。這到底是怎麼辦到的？
《連線》雜誌資深主筆史蒂芬．李維史無前例同時取得LSE三巨頭──佩奇（Larry Page）、布林（Sergey Brin）與施密特（Eric Schmidt）──之首肯，長達兩年多次進出Google總部，引領讀者一窺Google全貌。
Google創辦人佩奇和布林，早在史丹佛大學就讀時便掀起網路搜尋引擎革命。在改造搜尋引擎後，他們又推出另一傑出創新──徹底推翻傳統模式的網路廣告。這讓Google賺進數十億美元。有了這個源源不絕的資金供應，Google才能大展身手，推動更多計畫，例如不斷精進的搜尋引擎、大容量電郵信箱Gmail、開放原始碼的Android系統、YouTube，以及Google Maps、Google Docs等雲端運算服務。
本書深入理解Google不同於多數大型企業的內在文化，發現Google之所以成功，主要來自該公司以工程師至上的「唯宅獨尊」思想。他們毫無歉意的菁英主義聘用策略，且不吝付出涵蓋食衣住行的優渥報酬，讓Google成為全世界最優秀電腦技客的群聚之地。同時Google亦嚴謹遵循某些網路價值，立志「不做邪惡的事」：講求速度、保持公開、熱衷實驗、不怕冒險。
然而，Google這種「唯宅獨尊」、自由奔放的價值觀，反而讓他們在中國栽了個大筋斗。本書翔實記述Google進軍中國始末，揭示布林及同儕在中國策略上的不同主張。而在社交網站的進程上，目前也正以Google+ 奮力追趕Facebook──這在Google企業史上可是絕無僅有的頭一遭。如今有不少員工已經決定離開Google，轉向一些規模較小、但身段更靈巧的新興企業……
過去發誓絕對不做邪惡大企業而名揚四海的Google，未來能否保持競爭優勢？
它現在是否正逐漸喪失創新優勢？
從來沒有任何一本書能像《Google總部大揭密》，能如此徹底揭露Google的過去、現在與未來。
- 揭秘Google总部两年独家探访内幕
- 解析工程师至上与不做恶的企业文化
- 回顾搜索引擎革命与广告商业模式创新
- 互联网行业从业者与创业者
- 科技商业史爱好者
- 关注硅谷企业文化的管理者
- 本书非虚构纪实，非小说情节
- 重点阅读中国策略与内部文化章节
- 结合时代背景理解早期互联网发展
- 详尽记录Google从斯坦福创业到崛起
- 深刻揭示理想主义与商业现实的冲突
- 是了解Google内部运作的重要参考书
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
- "“Sergey is the soul and the conscience of the business. He's a showman who cares deeply about the culture, hte one who talks more, with a bit of Johnny Carson. Larry is the brilliant inventor, the Edison. Every day I thankful I accepted this job offer.""
- "the face was, the Google search engine marketed itself."
- "The beauty of the ad quality formula, says Sheryl Sandberg, is that " it made the advertiser do the work to be relevant. You paid less if your ads were more relevant.""
- "”I don't know the number of auctions that we run per day, but for purposes of argument, use a billion or a hundred million," says Schmidt."
- ""The idea of putting ads on nonsearch pages had been floating around here for a long time. if we did this, we could go to AOL and offer to put ads not just on the search pages but the content pages, too.""
- "The Dichotomy of closed and open at google might be traced to Larry Page's personal library. On one hand there was Don Norman's book, a polemic urging total fealty to the user, making everything clear to customers and vistitor to a site. On the other hand, there was Nikola Tesla, exploited and dying"
- "When the money keeps rolling in, you don't ask how Think of all the people guaranteed a good time now"
- "By turning over its sales process entirely to an auction-based system, it would similarly upend the entire world of advertising. removing guesswork-ridden human intervention. It would also provide a leveling function among it is customers. "We would have everyone competing for the same ad position,“"
显示全部