"I like to think of data visualization as a story. The main character is the user, and we can go two ways. A story of charts and graphs maight read a lot like a textbook; however, a story with contet, relationships, interactions, patterns, and explanatioins reads like a novel. This is not to say that"
"Good form design doesn’t draw attention to itself and should be nearly invisible “Don't ask the user to do what you can do--or dicover--on your ownn” One of the secrets of email surveys is that the second mailing to the same list generally receives just as many responses as the first."
"“you’re dealing with extremely thin data sets, so the quality of that data is really important.” In other words, when important decisions are base on the answers given by only a few hundred people, those answers had better be great"
"Consider the Chinese text. This is the translation of the phrase “float like a butterfly.”"