1 The issue 论题
“Nothing endures but change”. (Heraklit) The idea that nothing is more constant than change has been around for a long time. Despite this, the oftentimes quoted “new normal” points to a kind of dramatic change that is becoming more the rule, in short cycles, than an exception - something that might just happen “sometime or other”. Managers in every corner of the globe expect the world in general and business in particular to become different -strikingly more dynamic, less certain, more complex and structurally different. (IBM 2010:15) Or, as the head of a US government agency summarized it in the IBM2012 Global CEO Study: “There isn’t a single day I come into work when I know what will happen”(IBM 2012:12)变化永恒。“没什么比变化更长久”,这个概念已经存在一段时间了。但是,短周期内,比起意外“迟早会发生”的期待变化,常被引用的“新常态”往往指向更激烈的变化,这渐渐也成为了一种规律。全球的经理人们期待着世界或者特定的行业变得越来越不同——更加有活力、更加不确定、更加复杂且结构不同。或者就像某一美国政府机构在IBM2012全球CEO研究上总结的那样:没有哪一天我开始工作时就知道今天会发生什么。
But what led to this “new normal”? What are the drivers of this constant, and at the same time, dramatic change? And how could or should one react to it? 但什么导致了这个“新常态”?什么才是这一持续而同时剧烈变化的驱动力?如何或应该应对呢?