This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization techniques can be used to implement intelligent business automation systems. The book examines business problems concerning supply chain, marketing & CRM, financial, manufacturing and human resources functions and supplies solutions in Python.
Prof. Alp Ustundag is a lecturer at Industrial Engineering Department in Istanbul Technical University (ITU). He is also the founder and coordinator of MSc in Big Data & Business Analytics program in ITU. He has conducted many research projects regarding data analytics in supply chain management and finance since 2006 and also he has published several research papers in disting...