书籍 Brand China 淡色中国的封面

Brand China 淡色中国

Joshua Cooper Ramo

出版时间

2007-01-01

ISBN

9781905833078

评分

★★★★★
书籍介绍

This publication discusses the national image of China. The author argues that the misalignment between China's image of itself and how it is viewed by the rest of the world may be China's greatest strategic threat. The country's most important strategic issues, challenges as diverse as sustaining economic growth and the threat of Taiwanese independence, have at their root a shared connection to China's national image. The paper argues that alongside its other reforms, China needs a "fifth transition" if trust and understanding necessary for the next stage of its development are to be achieved.

Joshua Cooper Ramo is Managing Director and partner at Kissinger Associates, one of the world's leading geo-strategic and cross-border

advisory firms. He is based largely in Beijing.

Prior to entering the advisory business, he was a journalist, the

youngest Senior Editor and later Foreign Editor in the history of TIME

Magazine. The World Economic Forum has called him "one of

Ch...

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