Successful Qualitative Research

Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk you through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide you with complete confidence for your qualitative research journey.

This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.

Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. She is a feminist and critical (health) psychologist and teaches around gender and psychology and critical health psychology at undergraduate and graduate levels. When she gets time for it, her research (sometimes in collaboration with Victoria Clarke) explores the int...

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