"Although many books define the purpose of typography as enhancing the readability of the written word, one of design's most humane functions is, in actually, to help readers avoid reading."
"Design is an art of situations. Designers respond to a need, a problem, a circumstance, that arises in the world. The best work is produced in relation to interesting situations—an open-minded client, a good cause, or great content."
"Design is as much an act of spacing as an act of marking."
"An interface calls attention to itself at its point of failure. Design helps the systems of daily life run smoothly, letting users and readers ignore how things are put together. Design should sometimes announce itself in order to shed light on the system, exposing its construction, identity, person"
"Humanist letterforms are closely connected to calligraphy and the movement of the hand. Transitional and modern typefaces are more abstract and less organic. These three main groups correspond roughly to the Renaissance, Baroque, and Enlightenment periods in art and literature."