"data, and the capability to extract useful knowledge from data, should be regarded as key strategic assets"
"Understanding the whole process helps to structure data mining projects, so they are closer to systematic analyses rather than heroic endeavors driven by chance and individual acumen."
"Supervised tasks require different techniques than unsupervised tasks do, and the results often are much more useful."
目录
Preface
1. Intorduction: Data-Analytic Thinking
2. Business Problems and Data Science Solutions
3. Introduction to Predictive Modeling: From Correlation to Supervised Segmentation
Incredible book with practical example and strategical view. Simply explained how to leverage the real "Big Data" into data-driven business and being real value added.
教科书
学习如何把技术与business联系起来的不二法门。
Data mining is not just a catchy phrase. 来自门外汉的一点小感叹。