This best-selling text was developed for a first course in business or corporate finance, for both finance and non-majors alike.
The authors emphasize intuition throughout, separating and explaining the principles at work, and the role of the financial manager as a decision maker..
Net present is treated as the basic concept underlying corporate finance.
Stephen Ross
STEPHEN A. ROSS Sloan School of Management, Massachusetts Institute of Technology
Stephen A. Ross was the Franco Modigliani Professor of Finance and Economics at the Sloan School of Management, Massachusetts Institute of Technology. One of the most widely published authors in finance and economics, Professor Ross was widely recognized for his work in developing the...