书籍介绍
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.
用户评论
拿了个C的课本 滚粗
蛋疼。写的还凑合但我还是觉得不够清楚。好吧我坦白这一科我是B-，求骂
Principle的课本，结构和内容都挺清楚的，比kotler那本强多了（结构乱，东西杂，内容还缺乏更新），没有video case算是个缺点，一直以为：商科教学最好的方式就是video case，本来很抽象枯燥的概念，用video举实例就很生动了，学生的反馈和互动也特别好。理工科如果不讲例子，天天念概念的话，也没人听吧，正如商科必须要有implication一样。
收藏