The Art and Business of Online Writing - Nicolas Cole

The Art and Business of Online Writing

Nicolas Cole

出版社

出版时间

2020-08-28

ISBN

9780998203492

评分

★★★★★
书籍介绍

“This book contains everything I know about online writing,” says Cole. “From going viral, to building a massive library of content that will continue to pay you dividends well into the future.”

In this book you will learn:

✓ Why you should NOT start a blog—and where you should be writing online instead.

✓ How to beat “the game” of internet publishing—and the 7 levels of success.

✓ How “going viral” on social platforms works (and how to not give up in the process).

✓ The Endless Idea Generator: How to never run out of things to write about.

✓ The Perfect Post: How to write headlines people can’t help but want to read.

✓ How to create your own “Content Roadmap,” and position yourself as an influential voice in your industry or niche.

✓ How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).

✓ And the 1 habit very single writer today needs to master in order to become successful.

Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, a Top 10 contributing writer for Inc Magazine from 2016 to 2018, and one of the most popular writers on Medium in more than 15 different categories, Cole went on to build a mu...

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用户评论
写的不差,但拖拖拉拉读了两年还是跳着翻才看完,冗长零碎。Nico在Quora也不是头部,游戏话题转健身、个人成长这样,后面创业做digital press是专业做ghost writing业务。前段时间听了Ali跟他的podcast,Nico对自媒体的看法很有见解,结合个人经历Quora这拨作者中转型也很漂亮。这本书比公众号卖的那些自媒体课程要强很多,包括如何应对恶意评论,如何挑平台,trend hacking是公众号早期讲烂的,仿佛是个作者就要先蹭一波热点。Mr.beast的态度更值得参考:没人会因为你的内容去喜欢你,你的读者有意识或者无意识都是试图从你身上获得什么,如何满足需求,如何保证个人成长,反而是重点。书中关于写作的思路不合适中文社区模仿,中文按这个逻辑练习写作会被视为鸡汤。
这是一本关于公开写作的从0到1的详细指南,从新手期的心理建设,到起步期的自我定位,到成长期的主题规划,到成熟期的进阶思路,最后到收获期的途径选择。不仅仅是公开写作,对于内容创作有兴趣或者致力于做知识服务的朋友都可以读一读这本书,毕竟都是围绕受众注意力的争夺和价值的交付。作者Nicolas Cole最开始是一位与写作不太沾边的魔兽世界 PVP玩家,如今却是两大内容平台Quora和Medium的种子选手、Inc杂志的十大特约作家之一。从他的视角来看,公开写作也是一种与人斗其乐无穷的竞技游戏,只有兼具持续输出能力和灵活商业思维的人,才能在这场游戏中脱颖而出。
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作者写的大多是鸡汤文,这书的部分建议倒还可以。内容格式那段既视感太强
很manual但也很实在
还是值得学习的!有针对网络阅读的实用的模版,可以在工作中尝试使用。最终还是强调,写、多些、坚持写,没有其他!
这是在线写作的一部入门指南,有一套具体的方法论和行动建议,非常推荐。
我們害怕分享今天的自己,因為我們相信明天的自己會更好——這是一個惡性循環。
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