What is the primary quality of great design? It moves. It moves us emotionally, travels from person to person, and takes us toward something better. Designers connect and build bridges that lead us to new places and expand what is possible. We tell productive untruths, then toil to make them reality. The practice shifts like a shadow and moves the target. When it does so, the products of design achieve a resonance. They get passed on like a story and turn into a gift.
The Shape of Design is a treatise on design that frames the practice as a way we engage with one another and the world. It is the book I wish I had when I was a student to teach me about objectives and to ask Why. It's the one I wish I had yesterday to remind me of my responsibility to my craft. Most importantly, it's the book I'll want tomorrow to remind me of the potential of every little bit.
来自Studiomates工作室的Frank Chimero是一名知名的平面设计师，一名作家，《设计的形状》一书的作者，他的客户包括《纽约时报》、《连线杂志》、Nike、Facebook、星巴克、时代华纳、《商务周刊》等。他发表了自己对平面设计的一些看法。虽然是写给平面设计专业学生的，里面提到的想法同样适用于其他设计领域的学生和从业者。
- 探讨设计与人的情感共鸣及世界连接
- 辨析设计实践中How与Why的辩证关系
- 阐述设计作为构建美好体验的加法力量
- 寻求设计哲学启发的资深从业者
- 关注设计伦理与社会责任的设计师
- 希望重拾设计初心与职业热情的读者
- 本书偏重理念阐述，非具体技法教程
- 建议结合官网资源辅助理解英文内容
- 需耐心品味抽象观点，避免急躁阅读
- 文字优美且具启发性，易引发职业共鸣
- 观点经典但部分读者认为略显老套
- 不适合零基础入门，更适合有经验者
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
- "We use design to close the gap between the situation we have and the one we desire."
- "The artist, when near, is concerned with production; when far, he enters a mode of criticism where he judges the degree of benefit (or detriment) the previous choice has had on the full arrangement."
- "The relationship between form and purpose – How and Why – is symbiotic. But despite this link, Why is usually neglected, because How is more easily framed. [...] The How question is about a task, while the Why question regards the objective of the work."
- "My work was flat, because it was missing the spark that comes from creating something you believe in for someone you care about."
- "Limitations narrow a big process into a smaller, more understandable space to explore."
- "The most important advancements, the “magical” innovations we produce, happen by a visionary pulling from the outside of the adjacent possible, not pushing from the inside of it."
- "[...] the best design has to offer much more than making problems go away. Design can also build up good, desirable artifacts, experiences, and situations that are additive forces in this world. It helps us live well by producing and elevating new kinds of value, such as engagement, participation, a"
- "Painting’s near and far states are akin to How and Why: the artist, when close to the canvas, is asking How questions related to craft; when he steps back, he raises Why questions concerned with the whole of the work and its purpose. Near and Far may be rephrased as Craft and Analysis, which describ"
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