书籍介绍
这不是一本教人如何排版、配色或掌握工具的技法手册，而是一场关于设计伦理的追问。Frank Chimero 把设计还原为一种人与人的连接：我们用它弥合现实与理想的落差，用一句'善意的谎言'撬动真实。全书最锋利的地方，在于反复逼问'为什么'——那个比'怎么做'更重要、却最常被设计师忽略的问题。它不承诺让你更快出活，反而劝你慢下来：为相信的东西努力，为在乎的人创作。多位读者提到，书中'开头几章最让人热泪盈眶'，优美的文字本身便值得一读；也有人直言观点'经典但无惊喜'、'不适合入门者'。正因如此，它更像给已走过一段路、开始在商业洪流里怀疑初心的人的一记提醒：好设计会流动、会传递、最终成为礼物。
作者简介
来自Studiomates工作室的Frank Chimero是一名知名的平面设计师，一名作家，《设计的形状》一书的作者，他的客户包括《纽约时报》、《连线杂志》、Nike、Facebook、星巴克、时代华纳、《商务周刊》等。他发表了自己对平面设计的一些看法。虽然是写给平面设计专业学生的，里面提到的想法同样适用于其他设计领域的学生和从业者。
AI导读
核心看点
- 探讨设计与人的情感共鸣及世界连接
- 辨析设计实践中How与Why的辩证关系
- 阐述设计作为构建美好体验的加法力量
读者共识
- 文字优美且具启发性，易引发职业共鸣
- 观点经典但部分读者认为略显老套
- 不适合零基础入门，更适合有经验者
精彩摘录
- "We use design to close the gap between the situation we have and the one we desire."
- "The artist, when near, is concerned with production; when far, he enters a mode of criticism where he judges the degree of benefit (or detriment) the previous choice has had on the full arrangement."
- "The relationship between form and purpose – How and Why – is symbiotic. But despite this link, Why is usually neglected, because How is more easily framed. [...] The How question is about a task, while the Why question regards the objective of the work."
- "My work was flat, because it was missing the spark that comes from creating something you believe in for someone you care about."
- "Limitations narrow a big process into a smaller, more understandable space to explore."
- "The most important advancements, the “magical” innovations we produce, happen by a visionary pulling from the outside of the adjacent possible, not pushing from the inside of it."
- "[...] the best design has to offer much more than making problems go away. Design can also build up good, desirable artifacts, experiences, and situations that are additive forces in this world. It helps us live well by producing and elevating new kinds of value, such as engagement, participation, a"
- "Painting’s near and far states are akin to How and Why: the artist, when close to the canvas, is asking How questions related to craft; when he steps back, he raises Why questions concerned with the whole of the work and its purpose. Near and Far may be rephrased as Craft and Analysis, which describ"
目录
Foreword
Introduction
Chapter 1: How and Why
Chapter 2: Craft and Beauty
Chapter 3: Improvisation and Limitations
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用户评论
http://www.shapeofdesignbook.com/download/
开头几章最让人热泪盈眶。
每个chapter都以一幅设计巧妙的插图开始，一段小的故事或者生活细节，从中来表达设计的理念和情感。
章节内容安排也是递进的，层层深入设计的本质。
简单却不失内涵
跟设计和设计哲学相关的读过的最好的书。但不觉得适合刚入门的人。
一看就走神的书。。。打算再看一遍。。
凭优美的文字本身就值得一读了。整体当然是偏抽象，但是会有很多地方引起共鸣，让你想起来为什么在商业的洪流里还在坚持用心设计。
英语不好的我，可算是囫囵吞枣得看完了
有启发，但鸡汤味儿太浓。
很有趣，而且成体系，但观点相对也比较老套。
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