Online Shopping Through Consumers Eyes

Evgenii Prussakov

出版时间

2008-01-01

ISBN

9780979192715

评分

★★★★★
书籍介绍
The book is based on 107 questions posed to "average Joe/Jane" online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use.
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