Starting & Running a Successful Newsletter or Magazine

Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:

• raising start-up money • attracting the best help • choosing the right marketing strategies • creating a solid subscription base • building loyalty among readers and advertisers • competing effectively • publishing successfully on the Internet.

The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.