书籍介绍
这不是一本为独角兽唱赞歌的创业圣经，而是一份关于'如何把规则踩在脚下'的诚实记录。作者没有把 Uber 与 Airbnb 包装成又一个励志故事，而是反复追问同一个尖锐问题：当增长本身成为唯一的道德，一家公司可以离界多远？从 Uber 动员用户向议员施压、用 850% 的注册暴涨感谢一场罢工，到 Airbnb 创始人'不要做只会说'不'的律师'的表态，书中那些被读者标注又争议的桥段，恰恰是它最值钱的地方。它适合想看清'快速扩张'背后代价的人，也适合对'破坏式创新'是否真值得欢呼保持怀疑的人。读完你会记住的不只是两家公司的成败，而是那个悬在创业公司头顶的问题：当规则成为障碍，越界究竟是勇气，还是别的什么。
作者简介
Brad Stone is senior executive editor for technology at Bloomberg News and the author of The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley are Changing the World (Little, Brown, January 2017.) He is also the author of the New York Times bestseller, The Everything Store: Jeff Bezos and the Age of Amazon, which won the 2013 Business Book of the Year Award from the Financial Times and Goldman Sachs and has been translated into 26 languages. He is a twin, and the father of twins, and lives in the San Francisco Bay Area.
AI导读
核心看点
- 深度揭秘Uber与Airbnb崛起历程
- 剖析共享经济巨头如何颠覆传统行业
- 展现硅谷新世代创业者的野心与争议
读者共识
- 创业非仅靠创意，执行力与时机同样关键
- Uber激进扩张，Airbnb注重社区与宿主
- 叙事精彩但部分因果归因存在简化嫌疑
精彩摘录
- "Throughout high school and into college, Blecharczyk wrote customized tools for spammers. He eventually developed a suite of e-mail marketing products to help them organize and orchestrate their campaigns and maneuver around internet service providers that were desperately attempting to shut off the"
- "when traditional advocacy failed, Uber could mobilize its user base and direct their passion toward elected officials. Uber was not the first company to employ this tactic, but it quickly became among the best at it. In its ensuing first wave of political battles—in places like Cambridge, Massachuse"
- "So there's a couple of things you need to do. The first thing you need to do is grow really, really fast. You either want to be below the radar or big enough that you are an institution. The worst is being somewhere in between. All your opposition knows about you but you are not a big enough communi"
- "everyone is going to give you advice, Kalanick told him. "Ask for the story hind the advice. The story is always more interesting"
- ""I was personally always of the philosophy that the great companies, the Paypals of the world, don't get scared by regulation, " she told me. "I never wanted to be the kind of lawyer that just said no"
- "Uber said sign-ups jumped 850 percent after the strike. Drivers had inadvertently brought Uber more attention."
- "The Facebook IPO on May 18, 2012, had been a messy affair, with technical problems in the NASDAQ that delayed trading for thirty minutes and a stock price that barely rose at all that first day, then sank into a prolonged slump. The IPO was a litmus test for how the world viewed Silicon Valley and i"
- "Investors tend to ricochet between dueling anxieties: fear of losing money and fear of missing out. Facebook's success suggested that an overabundance of caution in the dawning digital age was misplaced. But it wasnt so easy for pattern-matching investors to simply find and back the next Facebook. N"
用户评论
优步和爱彼迎是共享经济的双子星，也是所有共享经济公司中估值最高的两家。媒体报道，优步的估值一度高达680亿美元；爱彼迎的估值超过300亿美元。因为两家公司做的业务，不同于上一代互联网公司仅仅在线上，而是和线下紧密相连。所以，他们就面对了更多需要思考“战或和”、变通或坚持的场景。这些需要思考“战或和”的场景，都在考验一个创业公司CEO的选择能力，什么时候该变通（uber选择快车），什么时候该坚持（Airbnb坚持一开始不被认可的出租住家的理念）。
If the book is published a year later, it could include the most dramatic year for Uber.
“I got kind of obsessed,” he says. “I was living vicariously, escaping to a world where someone could build something and actually change something. I was not doing that. I was sitting in a dark office making stuff for closets and landfills.” 妈的同感 但是我他妈没有Chesky的才华
两个故事的storytelling很棒
Brad就还是厉害的
随着智能手机出现的这波新公司值得记录下来
见the airbnb story的评价。uber没有什么好说的。
流水账太多
每个公司的起源故事都很有意思，更有意思的是发现这些根本性很不同的产品在做大做强之后不可避免的又变得趋同
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