书籍 To Pixar and Beyond的封面

To Pixar and Beyond

Lawrence Levy

出版时间

2016-11-01

ISBN

9780544734142

评分

★★★★★
书籍介绍
The never-before-told story of Pixar's improbable success. “Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track. What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar’s stunning ascent, how it took risks, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives.
用户评论
how to build an entertainment company. 又多一个角度了解pixar, 就等john lasseter出传记了
好几次想弃了,这人真的哈佛出来的吗? 技术、愿景、管理团队讲了个IPO好故事,加上好时机好运气。 越来越觉得,商业也像顶尖围棋高手比赛,在强到一定程度后,运气实在太重要了,虽说强者运强。
cfo撰写
前Pixar CFO 写的书。内容包括与Steve Jobs 的合作,公司上市的过程(如选投行,确定经营策略), 制定股权激励,与Disney谈判等等。文笔很好,制度背景的介绍居然还有点研究价值。但是Pixar 的CEO的自传里完全没有提到这个人,所以这自传的可信度不知道有多大。
极其难得的 CFO 第一视角的亲历记叙,笔触相当平实易读,未见影响受众范围的高深壁垒。是本结实的好书。遗憾的是没有讨论在位期间的任何「失误」,第一人称一直在做「对」的事情(或许事实的确如此)。写作本身略可挑些刺:整体框架较为平淡,西式的呼应和包袱几乎没有,叙述的展开依靠加工的对白为主,有若干处前后重复赘述(例如 Sarah Staff 开车接送他),心想难道编辑都没有注意到么。故事性很强,但由于整体篇幅不大,不免有种几篇 blog 或者商业期刊专题就足以讲完的感觉。有意思的几点:作者尤其痴迷于使用「usher」这个词;最近读的两本书都提到 22 这个神奇的 IPO 价格(AAPL,NKE,PIXR);Acknowledgements 里提到 Lisa 鼓励他将此成书,就是那个 Lisa。
太喜欢pixar的作品所以找来看了,很有意思,看故事一样。读的时候惊讶于作者怎么还记得如此多的细节,哪年哪月星期几的具体对话都记得清清楚楚,也许他有写日记的习惯吧。
原来GS MS都turn down了pixar的IPO,原来Steve Jobs从前和Pixar关系这么复杂,另外作者其实只在Pixar当了5年CFO(之后有在Board上),也难怪Ed Catmull的Creativity Inc并没有提到他,毕竟借用作者的类比,Ed and John are the artist, while he is the bureaucrat
怎么仁波切都出来了…
A glimpse into the financial aspect of Pixar where creative meets reality. The business strategy to make Pixar profitable was laid out and honed gradually as the author and of course the studio's executives tackled all those seemingly insurmountable problems. Less of a "thriller" though since we as outsiders already know the outcome.
This book is a career report about The Pixar,a small software studio that Steve paid out of his own pocket to staffs salaries, was being ushered a big cooperation of animation. The statement does not take the 3D animation technology as the point. In fact , the top executive untreated the movie production. The executive focus on business Map!
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