书籍介绍
http://www.deliveringhappinessbook.com/
The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.
Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.
Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.
In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.
In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.
In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.
via
http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048
AI导读
核心看点
- Zappos以企业文化为核心，将客户体验置于首位
- 谢家华分享从LinkExchange到Zappos的创业历程
- 提出付薪劝退新员工等反直觉但有效的管理策略
适合谁读
- 对企业管理、组织文化构建感兴趣的创业者
- 希望提升客户服务体验与员工满意度的管理者
- 寻求个人成长、职业转型及生活意义的职场人
读前提醒
- 前半部分创业故事精彩，后半部分文化论述较散
- 部分读者认为后半段有说教意味，需耐心阅读
- 建议结合Zappos实际案例理解其独特管理理念
读者共识
- Zappos以人为本的企业文化令人印象深刻且独特
- 作者谢家华的个人魅力与真实经历极具感染力
- 虽非完美商业教科书，但提供了全新的经营视角
本导读基于书籍简介、目录、原文摘录、短评和书评生成，不等同于全文精读。
精彩摘录
- "至此我明白了，无论是在牌场、商场，还是人生中，我们常常很容易沉迷于自己现在正在做的事，而经常忘记我们还有选择桌子的机会。从心理学的角度解释就是，人很难克服所有的惰性。如果没有自觉的、经过深思熟虑的努力，惰性常常会占据上风。 于是我迫使自己再一次思考，我人生的目标究竟是什么。我问自己想实现些什么，想要做些什么，是否该换张桌子了。从我的扑克牌游戏经历中我知道，换桌子永远不嫌迟。"
- "从扑克中学到，可以应用于商场上的教训： 评估市场机会 选择牌桌是你可以做的最重要的决策。 如果你发现在现在的牌桌上很难取胜，可以换个牌桌。 如果竞争者太多（有些不按牌理出牌或者没有经验的），即使你是最优秀的，也难于取胜。 市场开发和品牌化 大智若愚，百折不挠，懂得适时虚张声势。 你的“品牌”很重要。 对人们津津乐道的关于你的故事进行加工。 财务 总是做好准备应对可能出现的最坏情况。 赢得局数最多的玩家不一定是最后赢得最多的玩家。 从来没有失手的玩家一定不是最后赢得最多的玩家。 要追求高预期值，而不是低风险。 确保有足够的资金能支付游戏费用及须承担的风险。 只玩你输得起的游戏。 记住这是一场持久"
- "生活不是寻找自我，而是创造自我。 ——萧伯纳 当你不计较功劳归谁时，你的成就会是惊人的。 ——杜鲁门 我们要么让自己痛苦，要么让自己强大。花费的功夫是一样的。 ——卡斯塔涅达 我们内心的事情比摆在我们眼前和身后的事情都重要。 ——爱默生"
- "A great company is more likely to die of indigestion from too much opportunities than startation form too little"
- "To dare is to lose one's footing momentarily. To not sare is to lose onself."
- "Be humble: "In the beginner's mind there are many possibilities, but in the expert's mind there are few.""
- "Evision, create, and believe in your own universe."
- "deliver happiness"
作者简介
Tony Hsieh（谢家华） - CEO of Zappos.com
ceo@zappos.com
twitter.com/zappos
Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.
用户评论
Tony is really a good thinker and entrepreneur!
Somehow the best of its kind that I've read in recent years! Quite a captivating story!
Audiobook下载：百度云网盘。美籍华裔Zappos CEO创业经，值得多听几遍。听完只觉得一个公司的企业文化实在是很重要，是否以人为本得人心留人是最重要的。”I wanna work for a great company“。
I read the Chinese version
For an individual, character is the destiny; for an organization, culture is the destiny
正在读…
已下
很有趣的，并且作者自己又录了有声书，像朋友一样讲故事。遗憾作者已经遭遇事故离开了。
上班摸鱼听的第九本有声书。讲到公司文化那里就弃了，前60%还是蛮有趣的，爬山那段甚至小泪目了下。才知道谢家华已经去世了以及其死因，很唏嘘，结合他卖掉Linkexchange之后得到一笔余生无忧的巨款之后的感悟，只能说穷也烦富也烦，活着就是一场巨大的矛盾。但区别在天才能把烦转化为动力给社会带来价值罢了，创造价值确实是能获得快乐的最有效方法了，anyway, 打铁还需自身硬。
很久以前看的，后面看到作者去世的新闻感觉很唏嘘，他过了很精彩的一生。
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