书籍介绍
这不是一部励志创业史，而是一份关于「增长」如何吞噬底线的调查记录。作者Mike Isaac没有把Uber写成改变世界的英雄叙事，而是追踪它如何把商业竞争异化为一场场不见硝烟的战争：收买监管者打压对手、用假 petition 水箱欺瞒议会、以「二选一」逼投资人站队。读者反复提及的，正是这种「走钢丝」式的野蛮手段——它们确实帮Uber杀出重围，却也埋下了2017年董事会政变的祸根。本书最耐人寻味之处，在于它揭示了一个令人不安的悖论：当资本疯狂涌向硅谷，「一切以增长为先」的文化并非某个CEO的个人道德缺陷，而是一套系统性激励机制的必然产物。读完你会重新思考：我们究竟在为怎样的「颠覆」买单？
作者简介
Mike Isaac is a technology reporter at the New York Times whose Uber coverage won the Gerald Loeb Award for distinguished business reporting. He writes frequently about Uber, Facebook and other Silicon Valley giants for the Times, and appears often on CNBC and MSNBC. He lives in San Francisco, California.
AI导读
核心看点
- 揭秘Uber从崛起到创始人被驱逐的戏剧性历程
- 展现硅谷风投权力斗争与狼性企业文化
- 剖析卡兰尼克激进策略与监管博弈内幕
读者共识
- 故事跌宕起伏，董事会内斗情节极具戏剧张力
- 深刻揭示了硅谷‘增长至上’文化的阴暗面
- 虽细节丰富，但部分读者认为作者主观色彩较重
精彩摘录
- "He saw himself locked in an existential battle with corrupt, entrenched taxi operators and the politicians they paid to protect them. Kalanick was the general on the front lines."
- "If government decided to push back in any individual city, Kalanick quickly weaponized his users against City Hall. Uber would blast emils out to riders, asking them to contact their local representatives and voice their frustration with an-Uber crackkdowns."
- "Graves, Geidt, and especially Kalanick weren't above playing dirty. They started booking secret meetings with regulators in San Francisco and encouraging them to go after Lyft and Sidecar. Where once Uber had scoffed at City Hall, now they implored city officials to shot other companies down."
- "Kalanick enjoyed the fight. At first he began to needle John Zimmer, Lyft's co-founder, on Twitter. In playful jabs, he would troll Zimmer by asking about Lyft's insurance policies, business practices, and other seemingly esoteric shoptalk. Then he would start picking Zimmer and Lyft's business apar"
- "Later, as Uber matured, the company's staff welled to include nearly four hundred paid lobbyists across forty-four states; the number of ride-hailing lobbyists outnumbered the paid lobying staffs of Amazon, Microsoft, and Walmart combined. The money was well spent... Uber could define Uber drivers a"
- "After the Metropolitan Taxicab Commission blocked Uber from operating in St. Louis, Sagar Shah, Uber's local general manager, called location television news stations and print reporters to the MTC offices, where a line of Uber employees marched up with nine white, 15-by-12-inch file-folder storage "
- "DiDi's city managers would pay local taxi operators to protest Uber's peer-to-peer car services. They'd send fake texts to Uber's drivers, claiming that Uber had shut down in China and that drivers should switch over to driving for DiDi. One of DiDi's preferred tactics was to send new recruits over "
- "With just a smattering of code inside Uber's Mobile app, InAuth could track down the device identification number of the iPhone used to install the app, a technique known as "fingerprinting" in the security and fraud industry. Once a phone was "fingerprinted", it was much easier for Uber to tell if "
用户评论
一般般，too dramatic and Mike I has an ax to grind against TK. The bias is too obvious for my liking.
正好趁着刚刚Uber的新闻，为大家介绍这本书，讲述Uber创始人Travis Kalanick创办Uber到最后被公司扫地出门的故事，看完再想想要不要持有Uber的股票
It's constantly compared to Bad Blood, but I personally find it less triumphant as the storytelling is a bit scattered. It's apparent that growth at all costs is not a sustainable strategy. But it's so easy to lose sight of it when you are caught up in day-to-day operations. A cautionary tale for growth-obessed entrepreneurs.
热血沸腾，群星闪耀
Benchmark和一堆投资人咬文嚼字写给Kalanick通牒信的桥段印象最深。。其次是Kalanick如何被Google无人驾驶的远景震撼 但千万别再出一本wework的书了吧
热血沸腾又心惊胆战的日子
How it started the hard business and conquer all the challenges and difficulties even it means walking on the edge of bankruptcy and illegality.but I am more drawn into the second half, the drama and corporate fight. Super pumped and hustle for all entrepreneurs
太好看了 但是我不喜欢作者 太偏颇了 by what right does the wolf judge the lion? 况且作者也算不上一匹冰原狼 Kalanick 太酷了 期待他的下一个产品 2021第5本书
好看！希望Uber的初创团队哪怕不是当下也有一天会感谢有人帮他们记录了这段不平凡的岁月
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